Huawei Consumer Business Group hosted
“The Future of Innovation” event in Dubai, UAE on 20th September
2017. The event highlighted the key innovations Huawei is driving in the
consumer smartphone industry, both globally and regionally, as well as Huawei’s
brand ambition to become a global iconic technology brand.The event also saw
Huawei bring together innovative minds from China and top regional companies to
participate in an open panel discussion focusing on the theme of innovation.ePanda,
the Chinese start-up facilitating connections between China and the Middle
East, was a key cooperation partner for the event.
The engaging panel discussion was
attended by thought leaders from some of the region’s top innovative companies,
including Souq.com,Etisalat, Sony Music Entertainment Middle East, Lamsa,
Digital Media Services (DMS), and The SmartStart Fund. Together with leading
Chinese entrepreneurs, the group explored opportunities for innovative Chinese
companies to expand their reach into the growing Middle East market. The panel
covered two vital topics. The first topic highlighted the changing perception
of Chinese products and services in the region, and the eagerness for growing
the innovation sector in the Middle East through partnerships with Chinese
entities. The second topic focused on digital entertainment, bringing to light
the need for innovation in content and the importance of localization of
content for the region.
Mr. Justin Chen, Managing
Director of MENA Consumer Cloud Services, Huawei CBG, said, “China is the
world’s leading innovation hub, offering highly intelligent consumer products,
created using high-end manufacturing processes. The perception of Chinese
products has shifted drastically over the last few years and China is now
recognized as offering uniquely innovative and highly customizable goods. We
are pleased to be able to bring together Chinese entrepreneurs with like-minded
entities in the Middle East, who are a driving force for innovation in the
region.”
Given the region’s
increasingfocus on driving innovative technologies, the panel provided an
opportunity to highlight the importance of the Middle East as the next global
innovation hub, as well as how Chinese entrepreneurs’ learnings and successes
can be applied to this region’s burgeoning entrepreneurship space.
Prashant
(PK) Gulati, Founder of The SmartStart Fundand moderator of the panel
commented, “The rise of China and Chinese products in the level of innovation
and sophistication is extremely impressive and continues to grow. The interaction
of innovation thought leaders from China with their counterparts in the Middle
East has been a great learning experience for both, leading to a new era of
collaboration. There is a lot for both sides to share and learn from each other
and grow together."
Rita Huangzhen, Founder
of ePanda, commented, “China and the Middle East have
a long history of trade and recently we have seen more Middle East consumers
embracing products and technology from China. The reputation of ‘Made in China’
is continuing to grow with a positive perception.For example, China's
electricity business in the Middle East GMV is expected to reach $ 1 billion in
2017.”
Wang Feng,
Chief Reporter of Harvard Business Review (Chineseversion),added, “Innovation
is inseparable from the globalization thinking, and to create value for
consumers one must localize. In line with that, localization of Chinese
innovations is significant,regardless of the size of an enterprise. We are now
seeing that emerging enterprises are adapting to globalization and this is
something small businesses have to pay close attention to succeed.”
The panel discussion closed with Huawei
highlighting the brand’s support for the Middle East region’s commitment to
innovation growth.
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