Disruptive
innovation often begins with bold dreams. During IFA Berlin, Huawei Consumer
Business Group introduced its first AI mobile chipset, the Kirin 970. Today in
Munich, Huawei announced the HUAWEI Mate 10 Series, which will open the door to
new AI mobile applications. The HUAWEI Mate 10, HUAWEI Mate 10 Pro, and Porsche
Design HUAWEI Mate 10 are breakthrough AI devices that combine innovative
hardware, the Kirin 970 chipset and EMUI 8.0. The HUAWEI Mate 10 Series
continues its legacy of superior product performance and long-lasting battery
life, while integrating New Leica Dual Camera technology.
“As
we enter the age of intelligence, AI is no longer a virtual concept but
something that intertwines with our daily life. AI can enhance user experience,
provide valuable services and improve product performance,” said Richard Yu, CEO,
Huawei Consumer Business Group. “The HUAWEI Mate 10 Series introduces the first
mobile AI-specific Neural Network Processing Unit, launching a new era of
intelligent smartphones.”
Key features
include:
·
Kirin
970, the world’s first AI processor for smartphones with a dedicated Neural
Network Processing Unit (NPU);
·
A 3D
Glass Body featuring a barely-there-bezel, HUAWEI FullView
Display and HDR10 supported
technology for intensely vivid and brighter colors;
·
TÜV
Fast-Charge Safety Certified HUAWEI SuperCharge and 4000 mAh battery with
AI-powered Battery Management;
·
New Leica Dual Camera with SUMMILUX-H lenses, with both
featuring an aperture of f/1.6, and
intelligent photography including AI-powered Real-Time Scene and Object
Recognition and AI-powered Bokeh Effect;
·
An
all-new, simplified EMUI 8.0 based on Android™ 8.0.
A
New, Mobile AI Computing Architecture for Intelligent Mobile Experiences
The
HUAWEI Mate 10 and HUAWEI
Mate 10 Pro are the first devices powered by the
new Kirin 970 processor and deliver AI enhancements for a faster, more
customized mobile experience. The Kirin 970 is
built using an advanced TSMC 10nm semiconductor manufacturing process, and features an octa-core ARM Cortex
CPU, a first-to-market Mali-G72 12-core GPU and the first NPU designed specifically for a mobile device. The
Kirin 970 also has a new dual ISP for AI-powered intelligent photography.
The
specialized NPU, combined with Huawei’s innovative HiAI mobile computing platform, means the Kirin 970 delivers 25x better
performance and 50x greater energy efficiency for AI-related tasks, compared to four
Cortex-A73 cores.¹ The HUAWEI Mate 10 Series
is also the world’s fastest smartphone supporting super-fast LTE connectivity
and download speeds. The device comes with the world’s first dual 4G SIM
support and dual VoLTE connections.
By
combining individual and collective intelligence for on-device AI, the new
HUAWEI Mate Series delivers real-time responses to users, including AI-powered
Real-Time Scene and Object Recognition and an AI Accelerated
Translator. Kirin 970 is an
open, mobile AI computing platform for third parties to create new and
imaginative AI applications and which extends Huawei’s processing capabilities
to the entire value chain.
Design
Qualities for New Levels of Sophistication and Comfort
With
an all-new HUAWEI FullView
Display, the HUAWEI Mate 10 features a stunning 5.9-inch
screen with a 16:9 display, barely-there-bezel and HDR10 to support vivid
colors. The 6-inch HUAWEI Mate 10 Pro
features an 18:9 OLED display, high screen-to-body ratio and HDR10 for dynamic video viewing.
The
iconic devices feature a 3D Glass Body,
beautifully and symmetrically curved on all four sides for an ergonomic hold.
The back of the devices feature a reflective band design
to highlight the New Leica Dual Camera.
The
HUAWEI Mate 10 Pro is also IP67 Water and Dust Resistant.
New
Leica Dual Camera and AI-powered Battery Management for the Next Era of Smartphone
Use
Huawei
has again partnered with
Leica to co-engineer the dual-lens camera for the HUAWEI Mate 10 and HUAWEI
Mate 10 Pro. They combine
12-megapixel RGB + 20-megapixel monochrome sensors, Optical Image Stabilization
(OIS), dual lenses with the world’s largest aperture of f/1.6, AI-powered Bokeh Effect and AI-powered Digital
Zoom. New AI-powered
Real-Time Scene and Object Recognition, which automatically
chooses camera settings based on the object and scene, supports an advanced AI-powered Digital
Zoom function with AI Motion Detection for clearer
and sharper pictures.
The
HUAWEI Mate 10 and HUAWEI
Mate 10 Pro
pack a 4000 mAh high-density battery featuring a smart battery
management system that understands user behavior and intelligently allocates
resources to maximize battery life. It supports 4.5V / 5A low-voltage fast
charging, powering the device from 1 percent to 20 percent in 10 minutes, and
from 1 percent to 58 percent in 30 minutes.² Additionally, HUAWEI SuperCharge
is the world’s first fast charging technology to receive TÜV
Fast-Charge Safety Certification, ensuring safe end-to-end charging.
The HUAWEI Mate 10 and HUAWEI Mate 10 Pro will launch with Huawei’s all-new EMUI 8.0
powered by Android™ 8.0. Features include an AI Engine to fully
leverage the capabilities of the Kirin 970; an AI Accelerated translator to
deliver faster and more accurate interactive translation for a smoother
communication experience; an easy projection feature to connect the new Huawei
Mate Series to a larger screen; support for a full desktop
experience – either mirroring or extending the smartphone display like a PC.
New Accessories
Huawei also launched
three HUAWEI Mate 10 accessories: the EnVizion 360 Camera, SuperCharge™ Power
Bank, and Smart Scale.
·
The
EnVizion 360 Camera can shoot 5K photos and 360-degree 2K videos with multiple
viewing modes for users to share across their social media channels.
·
Huawei’s
SuperCharge™ Power Bank supports a 4.5V / 5A low-voltage fast charge.
·
The
Smart Scale can monitor and analyze health information such as body fat
percentage and Body Mass Index through a mobile app.
Pricing and
Availability
The
new HUAWEI Mate
10 will be available starting in late October in more than 15 countries and
regions including Spain, UAE, Saudi Arabia, Malaysia, Singapore and Australia.
The HUAWEI
Mate 10 Pro will be available beginning in mid-November in more than two dozen
countries, including Germany, France, Italy, UAE,
Saudi Arabia, Malaysia, Singapore and Thailand.
The Porsche Design
HUAWEI Mate 10 will also be available starting
in mid-November. The Huawei Mate 10 and Mate 10 Pro will
also be available in Pakistan from November.
|
Device
|
Memory
|
Europe Price
|
Availability
|
|
HUAWEI
Mate 10
|
64GB
+ 4GB
|
€699
|
Late
October 2017
|
|
HUAWEI
Mate 10 Pro
|
128GB+6GB
|
€799
|
Mid-November
2017
|
|
Porsche Design HUAWEI Mate 10
|
256GB
+ 6GB
|
€1395
|
Mid-November
2017
|
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