Samsung Electronics,
today
showcased the next generation of smart and intuitive innovations with
technological advances aimed at reducing friction in consumers’ everyday lives.
Samsungis committed to providing leading technologies and building on its
existing strengths to shape a new era where innovation and smarter integration
across its device ecosystem will deliver consumers personalized experiences to
transform their everyday.
Celebrating a decade of innovation, perfected,
Samsung’s Galaxy S10 sets a new standard for smartphone devices with smarter
intelligence and dynamic connectivity to redefine what consumers have come to expect
from technology. Reiterating its commitment towards enhancing consumers’ lives
so they can do more of what they can’t, Samsung also reflected on 50 years as a
world-class leader in the technology and innovation space.
During the forum, innovative new products were showcased,
including the 98” 8K QLED, Galaxy S10, Galaxy Fold,the Samsung 4 Door
Refrigerator, Side by Side 3 Door lineup, QuickDrive™washing machine and Wind-Free™
air conditioner.
In addition to its new products, Samsung revealed
how the integration of Bixby 2.0 in its QLED lineup is redefining the
conventions of TV with enhanced voice capabilities and interactivity in both
English and French.
“Our undeterred commitment towards providing meaningful
innovations that enrich consumer’s lives builds on our proud legacy of
innovation,”said SungwanMyung, President of Samsung Electronics Middle East and
North Africa.“Over the past year,we continued to drive the boundaries of
innovation across all product categories. In 2019, we will strive for
perfection to ensure our innovations transform lifestyles throughout the MENA
region and allow customers the freedom to do more of what they can’t,” he
added.
During the Forum, Samsung conducted its annual docent
program for attendees to experience the new products. Similar to a guided
museum tour, guests got a first-hand look at what Samsung has in store for the
year ahead.
A Larger, Smarter, More Powerful Era of TV:
Samsung unveiled how it is combining the latest in
hardware and software to redefine the TV at the 2019 MENA Forum. Previewing its
Micro LED technology, the company revealed the future of intelligent, advanced
displays. With no boundaries and endless possibilities, these displays
represent Samsung’s drive to break down the barriers of ratio, size, and to
become bezel free for unlimited dimensions and fully immersive viewing
experiences.
Showcasingits cutting-edge technology with the 98”
8K QLED TV, Samsung revealed how 8K technology will enhance the viewing
experience even further and bring an entirely new era of viewing capabilities. Embedded
with a Quantum Processor 8K chip, the 2019 QLED lineup delivers the best in
picture quality, design and smart features in more sizes than ever in stunning
resolution. Whether watching content through a streaming service, set-top box,
HDMI, USB or even mobile screen mirroring, Samsung’s proprietary AI-based
technology can recognize and upscale any content, regardless of the native resolution,
to near pristine 8K quality.
Outliningbreakthroughs in its content partnerships,
on a global level Samsung has built on its ever-expanding content partner
network to give Samsung customers in over 100 countries access to enjoy iTunes
Movies and TV Shows. This significant partnershipwill give consumers more
choice and allow them to watch their iTunes purchases and browse the entire
iTunes Store conveniently through their Samsung Smart TVs.Additionally, Samsung
is expanding its SmartPack VOD platform across the MENA region. In partnership
with top local content providers Shahid, STARZ PLAY and Weyyak, Samsung plans
to expand theSmartPack platform partnerships and content offerings over the
coming years.
Samsung also showcased the latest inSoundbar
innovations at the MENA Forum, presenting the Q70 Soundbar for 2019.In
collaboration with Harman Kardon, the Q70 Soundbar elevates the audiovisual
experience with Dolby Atmos and DTS:X technologies, which deliver
state-of-the-art immersive theater sound that flows overhead and around users
to produce groundbreaking 3D space realism. Additionally, AI Sound adjusts audio
in real time to effectively improve its quality with optimal sound modes, while
4K Pass-Through delivers simultaneously rich audio and picture quality to
transmit content without compromising the true surround sound experience.
Shaping ANew
Era of Intuitive, Intelligent Living:
This year’s MENA Forum showcases a lineup of convenient
innovations that perfectly fit in the era of intuitive, intelligent living and
convenience in all four corners of the home. These developments offer a richer,
more refined user experience that rapidly transforms the home and enables users
to enjoy seamless livingin aworld of intelligent experiences.
Samsung 4 Door Refrigerator with triple cooling
technologyprovides the ultimate freshness at precise temperature and control. This
enables consumers the ability to keep food fresher for longer thanks to
optimized moisture and humidity levels. With the Flex Zone space, the
independently controlled compartment provides endless benefits and keeps food
at optimum temperatures.
Samsung’s Side-by-Side 3 Door refrigerator lineup takes
into account consumers’ growing needs for capacity, design and convenience.
Built with a large capacity and the unique Twin Cooling System, this fridge optimizes
temperature and humidity levels to retain freshness for longer. With preset
temperature modes, it is adaptable and saves energy depending on user
requirements.
Presenting theQuickDrive™ washing machine; a revolutionary
laundry technology that reduces washing time by up to 50%, without
compromise on cleaning performance, allowingusers to start, stop, and monitor
their wash cycle from their other connected devices. The QuickDrive™ washer
also features Samsung’s intelligent laundry assistant, which uses AI to provide
automatic recommendations for optimal washing cycles. With the signature
SamsungAddWash feature, users can add items of clothing to aQuickDrive™ cycle,
even if a wash is already underway.
Samsung’s Wind-Free™ air conditioner, uses a
first-of-its-kind two-step cooling system that dramatically reduces energy
consumption and, thanks to Wi-Fi connectivity, can be controlled remotely.
A Decade
of GalaxyInnovations
Celebrating 10 years of technological triumph across
the Galaxy range,Samsung showcased an ecosystem of mobile products which are
designed to intelligently redefine the capabilities of smartphones like never
before. Marking a decade since the launch of the first Galaxy S series, today’s
Galaxy devices are testament to Samsung’s proud legacy of delivering meaningful
innovation to meet consumers’ needs.
Among the innovations showcased, Samsung’s Galaxy
S10 delivers premiummobile experiences through display, camera and performance
innovations.Created for those who want more of everything, the Galaxy S10
offers an all-new Dynamic AMOLED display for a full screen experience, with the
added benefit of an ultrasonic fingerprint scanner. In addition to this, new
camera technology gives consumers professional capabilities, while intelligent
performance features make the Galaxy S10 the smartest device yet, from the
inside out.
With the unveil of the
Samsung Galaxy Fold, 10 years of meaningfulGalaxy innovation hasunfolded an
entirely new category of smartphone. Functioning as a smartphone and a tablet,
but folded into one, the Galaxy Fold is the world’s first 7.3-inch Infinity
Flex Display, which folds into a compact device thanks to folding display
material. Driven by bigger and better form factors, the Galaxy Fold was
designed with users in mind for the ultimate experience, whether working,
playing, or sharing.
Finally,Samsung’s Galaxy ecosystemexpands
even further in 2019 with the Galaxy Watch Active, Galaxy Gear Fit E and Galaxy
Buds. Delivering consumers intelligent, convenient and innovative experiences,
these wearables allow users the ability to track and monitor all aspects of their
busy lifestyles and wellbeing so they can enjoy more balanced, connected living,
even while on the go, at rest or at play.
