In continuation of the brand’s highly
successful campaign, #DekhoMeriNazarSe, initiated last year to help bridge the
social divide prevailing within Pakistani society, Samsung Pakistan has
introduced yet another project, #ShareYourScreen, with an aim to create greater
inclusivity and bring the nation together through the spirit and love for
cricket.
Samsung Pakistan, one of the world’s leading
electronics brands, has always been a staunch advocate for the elimination of
social biases and prejudices as well as integration
across all classes. For this purpose, the company has promoted its latest
movement, #ShareYourScreen, in an effort to bring Pakistanis together via
nationwide cricket match screenings. People of all ages are being encouraged to
view live screenings of all cricket matches at orphanages and old age/retirement
homes, thereby expressing solidarity with those who live on the fringes of
society and who have otherwise been forgotten. With popular hashtags such as
#CricketForAll, the younger generation is also being brought onboard via social
media platforms to reach out to needy and underprivileged groups and make them
feel wanted and welcomed.
Through its #ShareYourScreen platform, Samsung
Pakistan plans to build upon the foundations formed by the #DekhoMeriNazarSe
campaign initiated last year and motivate a greater number of people to lend a
helping hand to those in need.
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