Samsung Electronics Expands Premium TV Lineup at IFA 2017

Samsung Electronics Co.,Ltd. announced today that it will introduce new flat screen 55- and 65-inch QLED TV models, the Q8F, and a 43-inch version of The Frame at IFA 2017.Samsung will also hostthe QLED and HDR10 (High Dynamic Range) Summit at IFA on September 1 at the Waldorf Astoria Hotel in Berlin, Germany to offer insights into the advancement of quantum dot (QLED) displays as well as developing the full potential of the HDR10/HDR10+ ecosystem.

The Q8F is theflat screen counterpart to the previously launched curved screen lineupQ8C. Samsung is expanding its QLED TV line-up in Europe as it seeks to solidify its leading position in the global premium TV market.The new 43-inchversion of The Frame combines both technology and art to provide consumers with design value that enables them to personalize and elevate smaller living spaces.

“We are proud to introduce a flat version of the Q8 in response to demand from European consumers seeking premium, flat and mid-size TVs,” said Sang-hoCho, Vice President of the Visual Display Business at Samsung Electronics. “Our extendedQLED TV lineup as well as 43-inch version of The Frame ushers in new possibilities for televisions with their innovative technology and beautiful design, reflecting consumer lifestyles.”

Fortifying its Leading Position in the Premium TV Market

With the addition of the Q8F models, Samsung’s 2017 QLED TV lineupin Europe has been expandedto 14 models.Samsung’soffering, with the Q9, Q8, and Q7 QLED TV models, represents the most comprehensive line-up of premium TVsranging from 49 to 88-inches in sizeand includes eight flat and six curved screen sets. The Q8F models, in particular, are the first flat screen models in Samsung’s QLED TV Q8 line-up.

Using metal quantum dot technology, Samsung QLED TVs produce the most accurate colors regardless of scene brightness level. This unique characteristic was verified with a“100 percent Color Volume” byVDE (VerbandDeutscherElektrotechniker),the global standard certificate authority in Germany.The QLED TV’s Invisible Connection, a transparent optical cable that is only 1.8 mm in diameter, eliminates the tangled clutter of cables, and itsNo Gap Wall-mountallows the television to be mounted flush against awall and fit seamlessly into variousspaces.

Thenew 43-inch model of The Frame completes the lifestyle TV’s lineup, which currently consists of 55- and 65-inch models.Through its Art Mode function, The Frame, in addition to serving as a TV, doubles as a home décor element displaying both works of art as well as personal photographs. ThroughThe Frame’sArt Store, users will soon be able to access about 1,000 prominentart pieces from world famous galleries and museums including the LUMAS, Saatchi Art, Seditionand Prado Museum.

The Q8F models will be immediately availablefollowing itsintroduction at IFA, andthe 43-inch version of The Frame will be available in Europe starting in October, with the products to be introduced elsewhere on a phased basis. The new Q8F is available ata suggested retail price ofEUR 2,599 (55-inch) and EUR 3,599(65-inch), and the 43-inch The Frame at EUR 1,499.

Catching the Eyes of IFA Attendees with EnhancedHDR10+ Technologies

Samsung will demonstrate its QLED andHDR10+TV technologies at the QLED and HDR10Summit,which is being co-hosted bydisplay market research publisher Insight Media. HDR10+ provides unprecedented picture quality for displays with brightness, color and contrast automatically optimized for each scene. The Summit will detail how with HDR10+ dynamic tone mapping, every scene is individually enhanced to bring-to-life vibrant visuals and colors that allow viewers to enjoy content just the way the filmmaker or director intended.

At the Summit, Samsung will also discuss its new partnership with 20th Century Fox and Panasonic Corporation to create an open, royalty-free dynamic metadata platform for HDR10+. The three companies will form a licensing entity in January 2018 and offer royalty-free metadata to content companies, UHD TV, Blu-ray players/recorders and set-top box manufacturers, as well as SoC(System on Chip) vendors.

“Our goal is always to provide consumers with the best possible viewing experience through the latest technology and innovation,” said Jongsuk Chu, Senior Vice President of the Visual Display Business at Samsung Electronics. “With our latest advanced HDR10+ technology and QLED TV, we hope to make enhanced picture quality with richer colors and deeper contrast easily accessible to users across a variety of content.”