Samsung is once again going beyond its passion for creating
innovative technologies. This global electronics leader is contributing towards
social-development to improve the quality of life for the poorest segments.
During Ramadan, the company is pursuing a ‘Corporate Social Responsibility’
(CSR) campaign titled; 'Let’s Celebrate Eid like Eid' – with a philanthropic
spirit. During Ramadan, numerous teams of Samsung employees and their families
will be visiting different orphanages and shelter-homes for old people, located
in many cities, to provide sumptuous iftaar-dinners and generous gifts to the
deprived citizens.
Proceeding with this initiative, the teams from Samsung recently
visited philanthropic institutions in Sukkur and Hyderabad namely: ‘Pakistan
Sweet Homes’ on Airport Road Sukkur and the SOS Children’s Village in Jamshoro,
Hyderabad. All the orphans expressed their delight and heart-felt
appreciation on receiving a large number of valuable EID gifts like; Toys,
Clothes, shoes and Bangles, besides applying Mehndi (Henna) on the children’s
hands. Delicious Iftaar-meals were also served. Similar events have already
been held in Islamabad, Faisalabad, Lahore and Multan earlier. With this
activity, Samsung wants these impoverished citizens to gain more confidence and
feel that they are a vital part of the society.
The Managing Director of Samsung Pakistan & Afghanistan –
Mr. Joony Kim stated that: “We are really excited to share these memorable
moments with the unfortunate people, to bring smiles on their faces during the
blessed month of Ramadan. Being a socially-caring organization – Samsung is
inspired to provide opportunities for progress and happiness to the deprived
segments of the society too. This humanitarian activity reflects our vision and
culture to raise the
standard-of-living for everyone, while creating revolutionary technologies for
socio-economic growth. We really appreciate the social contributions of
these marginalized citizens.
Samsung Electronics has always been at the forefront of
social-development and humanitarian gestures. Some of its notable initiatives
include; Disaster-relief programmes, Donation of hi-tech Echocardiography
machines and one Ultrasound Color Doppler machine to the Jinnah Hospital
Karachi. Samsung also donated well-equipped mobile-health units running
efficiently in Punjab and KPK providing Free-of-Cost healthcare and
treatment to thousands of poor patients. As a result, the company has received
numerous prestigious awards in the categories of; ‘Public-Health & Safety’,
‘Community Development & Services’, 'Technology' and 'Innovation'.
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