Samsung is once again going beyond its passion for creating
innovative technologies. This global electronics leader is contributing towards
social-development to improve the quality of life for the poorest segments.
During Ramadan, the company is pursuing a ‘Corporate Social Responsibility’
(CSR) campaign titled; 'Let’s Celebrate Eid like Eid' – with a philanthropic
spirit. During Ramadan, numerous teams of Samsung employees and their families,
will be visiting different orphanages and shelter-homes for old people, located
in many different cities, to provide sumptuous iftaar-dinners and generous
gifts to the deprived citizens.
Proceeding with this initiative, a team from Samsung recently
visited two philanthropic institutions in Lahore namely: ‘Dar-ul-Shafqat’
in Sodiwal and ‘Begum Inayat Orphanage’, Near Gulab Devi
Hospital. All the orphans and senior citizens expressed their delight and
heart-felt appreciation on receiving a large number of valuable EID gifts
like; Toys, Clothes, shoes and Bangles, besides applying Mehndi (Henna) on
the children’s hands. Delicious Iftaar-meals were also served. Similar events
have already been held in Islamabad and Faisalabad earlier. With this activity,
Samsung wants these impoverished citizens to gain more confidence and feel that
they are a vital part of the society.
The Managing Director of Samsung Pakistan & Afghanistan –
Mr. Joony Kim stated that: “We are really excited to share these memorable
moments with the unfortunate people, to bring smiles on their faces during the
blessed month of Ramadan. Being a socially-caring organization – Samsung is
inspired to provide opportunities for progress and happiness to the deprived
segments of the society too. This humanitarian activity reflects our vision and
culture to raise the
standard-of-living for everyone, while creating revolutionary technologies for
socio-economic growth. We really appreciate the social contributions of
these marginalized citizens.
Samsung Electronics has always been at the
forefront of social-development and humanitarian gestures. Some of its notable
initiatives include; Disaster-relief programmes, Donation of hi-tech
Echocardiography machines and one Ultrasound Color Doppler machine to the
Jinnah Hospital Karachi. Samsung also donated well-equipped mobile-health units
running efficiently in Punjab and KPK providing Free-of-Cost healthcare
and treatment to thousands of poor patients. As a result, the company has
received numerous prestigious awards in the categories of; ‘Public-Health &
Safety’, ‘Community Development & Services’, 'Technology' and 'Innovation'.
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