PepsiCo and Total Parco Sign Exclusivity Agreement

PepsiCo and Total Parco Pakistan Limited signed an agreement for the set up of a dedicated placement of Frito Lays snacks such as Lays, Wavy, Cheetos, Kurkure and Quaker at shops on the Total Parco retail network.

The agreement was signed by Mr. Olivier Sabrie, CEO Total Parco Pakistan Ltd and Mr. Jahanzeb Khan, VP-GM PepsiCo, in the presence of senior management from both companies, such as Mr. Sohail Farookhi, VP Commercial Total Parco, and Mr. Omer Malik, GM Foods Frito Lays, and Mr. Ali Khan, Head of Sales-Foods. 

Other participants from both companies included Mr. Husnain Qayyum, Manager Marketing, Mr. Mehroze Hassan, Manager Shops & Food Services, and Mr. Ahmed Zaheer, Asst. Manager SFS from Total Parco. Mr. Muhammad Khosa, Director Key Accounts & Capability, Mr. Zaki Uddin Khalid, Sales Lead and Mr. Nazim Kahlon, Sales Planning Manager, were present from PepsiCo management. 

This agreement paves the way to make Pakistan’s favorite snacks available at even more locations across Pakistan. PepsiCo believes in partnering with socially responsible, reputable business partners to maintain its commitment of delivering hygienic and fresh snacks to its consumers.

Samsung Electronics Now Ranked No. 1 in Enterprise SSD Market

Samsung Electronics, the world leader in advanced memory technology, today announced that it is now the world’s number one supplier of enterprise solid state drives used in corporate data centers, as reported by a number of analyst firms.

The IDC* report, Worldwide Solid State Storage Quarterly Update CY 1Q16, shows that Samsung rose to the leader position in Enterprise SSD sales in Q1 of this year, with the IDC data showing Samsung at 32.4 percent compared to the second place finisher with 16.9 percent. This shows a sharp upswing in Enterprise SSD sales from Q4 of 2015 when Samsung was in a virtual dead heat with its closest competitor with about a 22 percent market share. For the year 2015, IDC showed Samsung with a 20.6 percent share.

“Lately, Samsung’s role in leading the movement to SSDs in the enterprise market has been quite impressive. Samsung’s success in supporting all-flash systems has fueled its rise in enterprise storage thanks to a broad portfolio of SSDs, including offering the highest densities as well as SATA, SAS and NVMe PCIe solutions,” said Jeff Janukowicz, research vice president, SSDs and Enabling Technologies, IDC.

Analyst firm Forward Insights** showed a slightly larger market lead for Samsung, reporting that in the first quarter of 2016, Samsung easily led the enterprise SSD market with a 34 percent share, well above the 19 percent share of the nearest competitor. This compares with a second place Samsung finish with 25 percent of Enterprise SSD market share in Q4 of 2015, according to the analyst firm.

“Samsung has sharply increased its presence in the enterprise storage market as server and flash-array OEMs are seeking to take advantage of the company’s technological leadership, 3D manufacturing and fast, reliable product delivery,” said Greg Wong, founder and principal analyst, Forward Insights. “Samsung is expected to maintain its market position in 2016 and possibly beyond as it leverages its leading position in 3D NAND technology,” he added.

Other industry analysts reported similar or higher market growth for Samsung, in showing it moving into the market share leadership position for enterprise SSDs. For one, TrendFocus*** charted Samsung with a 45 percent leadership position in Enterprise SSD market share for the first quarter of this year, rising from a second place finish with 26 percent share in the fourth quarter of last year.

“The enterprise market is a top Samsung memory focus, so it should come as no surprise that we have now also taken the lead in supplying SSDs to the enterprise, after years of leadership in the client market,” said Jim Elliott, corporate vice president, Memory Marketing, Samsung Semiconductor. “Our securing the No. 1 position in enterprise SSDs has been supported by market leading advances in flash density and performance, and continued success with our 3D V-NAND manufacturing and state-of-the-art controllers,” he added.

Showing rapid market growth in storage support for data centers worldwide, Samsung now has more than 18 SSD families in the enterprise, with a total of over 100 different SKUs.

Enterprise SSDs are designed to comply with the enterprise specifications of JESD218, developed by JEDEC – the industry’s primary standards body, and are intended for use inside servers and consolidated storage systems used in corporate data centers.

Samsung said its rapidly growing role as top SSD supplier in the enterprise follows on its leadership in client (PC) SSD sales over the past six years.

Huawei Rejuvenates the Independence day Excitement

This independence day, a leading international Technology brand, Huawei, has come up with an extraordinary campaign in Pakistan for its brand lovers and followers of the social media forums. Huawei Mobiles Pakistan has decided to celebrate the 69^th independence day of the Pakistan along with its loyal Pakistani customers. On the occasion, Huawei has distributed surprise gifts and sent greetings to Huawei brand lovers, social media page fans, celebrities, media persons and bloggers. Moreover, Huawei teams were spread in different cities where they offered their hands to the selected households and famous places to decorate them with the theme of Independence Day. Media Persons were also involved in the activities conducted by the Huawei Mobiles Pakistan.

https://www.youtube.com/watch?v=lJKbT5L1Ru0&feature=youtu.be

A general perception about the Huawei is that it is an international brand that usually more inclined towards the demands of youth and its ever innovative approach is also a youth-centric in this regard. In line with this, Huawei stepped forward and tried to bridge the gap between the two generations. Huawei has rejuvenated the traditional enthusiasm for the Independence Day celebration and spread the message that Huawei is there to fill the gaps not only in terms of technological means, but also hailing the norms and culture of its brand lovers wherever they live. Consequently, on the 14^th August, Huawei teams were involved with the young fans and their elders to make the celebrations happen in a complete traditional style.

It is pertinent to mention here that despite of being an international brand Huawei kept its offices open in Pakistan on the weekend and celebrated the day along with the Pakistani employees in the offices. Huawei offices have been noted well decorated by the staff and ceremonies were held with excitement. Huawei released an independence day TVC as well. In the video Huawei Mobiles Pakistan has delivered a message of unity, harmony and the importance of the Independence Day celebrations. Huawei could be seen bridging the gap between the young generation and the traditions of the elders.

Huawei has a legacy to follow the norms and values of the countries, it has customers from. Huawei is a true manifestation of globalization phenomena, where simultaneously an international brand acts as a national and local brand by keeping the deep focus on the cultural and moral values of the local markets. Huawei has very strong footings in Pakistan and it is the most reliable technology brand in the country, no doubt. 

A very Special Surprise from Huawei

Huawei Chooses Heartthrobs Celebs; Adeel Chaudhry & Mawra Hocane

Huawei has recently signed Adeel Chaudhry and Mawra Hocane as the new Huawei brand ambassadors. Both the celebrities will appear in the upcoming TVC, promoting high-tech smart phones Huawei Y5 II and Huawei Y3 II. Adeel Chaudhry is a well known celebrity who has a multi-talented personality. He has been working as model, singer, songs-writer and actor as well. During his prominent projects he sang a song for Kismat Konnection, he has also appeared in the Bollywood movie Bhaangra, recently.  He is one of the most loved and followed celebrities in the youth. On the other hand, the gorgeous actress, model and VJ –Mawra Hocane is no doubt a leading celebrity from Pakistan. She has recently appeared in a romantic Bollywood film “Sanam Teri Kasam” as well. Both the celebrities have a large fan following and especially youth in Pakistan has been greatly inspired by them.

Huawei has a legacy of being joined by the stunning stars and celebrities in the past as well. For instance, the Huawei brand lovers have already witnessed Atif Aslam, Humaima Malik, gorgeous Mahira Khan and Sheharyar Munnawar endorsing the high class smart phones from the leading tech-innovator; Huawei. Moreover, the young and charming couple of Syra Yousaf and Shehroz Sabzwari also loved as Huawei brand ambassadors.

Huawei Y5 II and Huawei Y3 II have attracted the customers who love high speed internet on their Huawei smart phones. Huawei Y5 II has already marked great sales because of its ultimate superior features. Y5 II has a 5.5” large screen display, perfectly designed with an HD display that enables a unique experience of videos and snap chat with such a large display screen. Moreover, the smart phone is supported with a larger internal storage of 1GB RAM and 8GB for the customers who love to have heavy playlists and albums of their favorite songs. Huawei Y3 II has also been endorsed by the celebrities presenting it as a perfect choice for all. Huawei has designed Huawei Y3 II with 4.5” display and again a marvelous combination of 1GB RAM and 8GB internal storage options. Both the smart phones are highly elegant, light in weight and the exposure of modern technology. 

The upcoming TVC of Huawei Y5 II and Huawei Y3 II endorsement by the superb celebrity combination will create great hype in the Pakistani market and strong sales records will meet the expectations of technology analysts. Huawei has been creating waves of surprises for the customers, technology competitors and overall for the market with the latest innovations and finest quality of products. Moreover, the brand ambassadors of Huawei have also remained a special focus. Huawei has a norm of delivering the best results and meet the customers demand and expectations better than any other technology brand.

"Something #TooGood coming too soon"

Coca-Cola and Reon Energy Setup a 65 kWp Solar Power Project

Reon Energy Limited recently began work at the site of The Coca Cola Export Corporation (TCCEC) for the installation of a 65.340 kWp solar power plant. The on-grid solar plant guarantees a minimum annual production of 86MWh, whilst reducing annual carbon emissions by more than 50 Tonnes and producing numerous in savings.

“It is a noteworthy initiative taken by the management of TCCEC. Coca-Cola factory through this on-grid system shall maintain uninterrupted factory operations. The company has set a precedent for many other large -scale businesses to follow,” said Inam ur Rahman, CEO, Reon Energy Limited.

As Pakistan’s Grid-power shortage exceeds 7,000 MW during peak summer seasons, solar energy with its short set-up time offers many long term benefits. Reon energy Limited has achieved unmatched technological expertise and operational strength to revolutionize the energy sector of Pakistan. Reon is a part of the Dawood Hercules Group, which is the single largest contributor to the private energy sector of Pakistan, controlling up to 1800MW of generation capacity with ventures such as, Hub Power Company Limited, Sindh Engro Coal Mining Company Limited, Engro Powergen Limited, Engro Powergen Qadirpur Limited, Tenaga Generasi Limited and Laraib Energy Limited.