· Samsung is propelling Internet of Things (IoT) forward by incorporating
SmartThings & AI across product categories
· Samsung has taken a step further in enhancing the ultimate home
entertainment experience with the introduction of the all-new 8K QLED TV and
theintegration of SmartThings across its Smart TV line-up
· Samsung is redefining connectivity in the home with the IoT-ready
QuickDrive™ washing machine and Wi-Fi connected Wind-Free™ air conditioner, while
bringing the hub of the kitchen to life with voice ID recognition on its Family Hub refrigerator
· Samsung is infusing technology with intelligence through integrating
Bixby and SmartThings on its smart mobile devices
Samsung Electronics
Middle East and North Africa (MENA), today unveiled its vision of open
innovation and purposeful collaboration to create seamless, synchronized and
smart experiences that simplify consumers life.At its eighth annual MENA Forum,
Samsung elaborated on its strategy of enhancing its IoT propositions through
the introduction of Artificial Intelligence (AI) and SmartThings
which will unify Samsung’s connected devices.
In
addition to its commitment to make all Samsung products IoT ready by 2020, Samsung
announced that itsdevices will also be intelligent. Through the integration of
Bixby across select home and smart devices, Samsung is bringing its
personalized intelligence to more devices making everyday tasks easier.
During the
forum, key new products were announced, which included the brilliant new 85
inch 8K QLED TV, the connected QuickDrive™ washing machine, and the Galaxy A8
smartphone. In addition to its new product lineup, Samsung showcased how the
SmartThings platform will be integrated across its devices, seamlessly
connecting devices under one simple platform, managed by one ubiquitous cloud,
accessible through one universal app.
“Our drive
to continuously innovate stems from the desire to turn concepts into reality,”
said Sungwan Myung, President of Samsung Electronics Middle East and North
Africa. “IoT has made significant progress in recent years, and it is our role
as a leading innovator to contribute towards the acceleration of IoT adoption.
What we have shown today is an actual use-case of an IoT experience, and how it
can seamlessly be intertwined into everyday life.”
“By infusing
intelligence into IoT, we aim to make smart simplified and enrich the lives of
consumers. We are taking meaningful steps towards
building an entirely connected world that is intelligent and personalized.”
concluded Mr. Myung.
During the
Forum, Samsung conducted its annual docent program for attendees to experience the
new products. Similar to a guided museum tour, guests got a first-hand look at
what Samsung has in store for the year ahead.
Enhanced and Seamless
Entertainment Experience with QLED
Samsung
outlined its new technological innovation to deliver seamless connectivity on its
Smart TV lineup at MENA Forum. Through convenient, secure, and seamless
connected experiences, the television will become the dashboard for
connectivity and the true centerpiece of the home.
Introducing
a new innovation to the fore, Samsung’s 8K QLED TV will be equipped with the
world’s first 8K Artificial Intelligence (AI) technology to truly enhance the
viewing experience, making it interactive and intuitive. The AI technology in
Samsung’s new 8K QLED uses machine learning to analyze content and automatically
upscale low-resolution images into 8K picture quality. Through features like
detail enhancement, noise reduction, edge restoration, and automatic sound
adjustment, the 8K QLED TV maximizes the viewing experience and transforms any
type of content from any source into high-resolution 8K quality.
Samsung has
also introduced SmartThings across its Smart TV lineup, which will allow users
to seamlessly connect with the TV as an extension of their home. With
SmartThings, Samsung’s Smart TVs become a dashboard for the entire Samsung
product ecosystem, enabling users to manage and monitor all their connected
devices from a TV that works with their lifestyle.
Additionally,
Samsung showcased its NW700Soundbar Sound+ at MENA Forum, which rounds out the
home entertainment experience to truly immerse viewers in their favorite TV
content. The NW700Soundbar Sound+ delivers dynamic and targeted sound through a
range of advanced sound-enhancing features, all wrapped into a slim and sleek
design that can be mounted on the wall. With three sound modes including
Standard Mode, Surround Mode, and Smart Mode, users can tailor their listening
experience to create an advanced home theatre system that suits their viewing
needs.
Redefining Connected Living with
the Latest Home Appliances
This
year’s MENA Forum revealed a truly distinguished lineup of home appliances featuring
breakthrough innovations that enable users to seamlessly live in a connected
home, and enhance intelligent IoT experiences.
Another
first for the region, Samsung introduced its new IoT ready QuickDrive™ washing
machine, which allows users to start, stop, and monitor their wash cycle from
their other connected devices. The QuickDrive™ washer also features Samsung’s
intelligent laundry assistant, which uses AI to provide automatic
recommendations for optimal washing cycles.
Samsung’s
Wind-Free™ air conditioner, uses a first-of-its-kind two-step cooling system
that dramatically reduces energy consumption and, thanks to Wi-Fi connectivity,
can be controlled remotely.
Finally,
Samsung is truly making IoT intelligent by introducing the Family Hub. In
addition to its advanced functionalities, the Family Hub will also includeVoice
ID recognition to provide customized information for individual family members
based on their preferences.
Infusing Technology with
Intelligence, Anchored by Your Smart Devices
Samsung
showcased an ecosystem of mobile products that are designed to simplify the user
experience. At the center of these technologies are the personal smart devices
that provide absolute integration of connectivity and intelligence, through
SmartThings and Bixby, enabling seamless and smart experiences.
Samsung’s
latest lineup of Galaxy smartphones boasts an array of advanced features
alongside improved and enhanced Bixby functionality. Among those showcased are
the Galaxy Note8, the Galaxy S8 and the all new Galaxy A8, launched in January
2018, which revolutionizes the youth smartphone category with top-notch
technologies and features at an affordable device.
Adding
another layer of dimension to its mobile ecosystem is Samsung CUE, Samsung’s
first-ever digital content retail store launched exclusively in the Middle East
and North Africa. Samsung CUE features an extensive library of music to stream
or download, a diverse collection of both regional and local magazines, and
thousands of ringtones to enjoy.
Finally,Samsung’s
ecosystem driven by SmartThings takes the convenience that defines wearable
technology even further by enabling users to operate their connected devices
from several advanced wearables.This ecosystem also expands to include devices
like the Gear 360, Gear VR, and DeX – all united by SmartThings, the
revolutionary technology that seamlessly connects devices under one simple
platform, managed by one ubiquitous cloud, accessible through one universal
app.
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