Cheetay Logistics (Pvt.) Ltd. has reached a momentous milestone as the
company celebrates 2 years of providing immaculate logistics services with
pragmatic payment solutions to the masses. Staring off with food delivery, the
company has expanded and diversified its business operations by making a foray
in other realms of e-Commerce.
- Cheetay.pk recently launched a new business
category called “The Cheetay Tiffin” which provides instant home cooked
meals to anyone at home or at work who needs the goodness of a home cooked
meal.
- They launched a new vertical called “Cheetay
Healthcare” which provides
the masses with OTC medication (over the counter) which can be attained
without a doctor’s prescription, on an instant basis from their website.
- Having
recently launched Cheetay Healthcare they are on their way to launching
Cheetay Books to make sure people get access to a vast array of books,
academic books and stationary items that people need urgently.
They recognise the need for instant gratification, not only for food
delivery but a host of other products and household items as well. Identifying
the interminable need for instant logistics services, they have spearheaded
into business categories which focus on convenience.
Ahmed Khan, CEO of cheetay.pk reflected on the 2nd anniversary by saying “We have come a long
way from where we started off but this is just the beginning for us. We are
aiming to be the biggest e-Commerce player in the country by capitalising on
the underlying logistics platform which can serve many different business
verticals. The idea is to tag on one vertical after another, not strictly the
way amazon does it, but in a more curated way. Each vertical will have a
customised offering where the underlying logistics platform will serve as the
basis for delivery. We want to build in analytics and payments in the ecosystem
so that we’re a one stop shop that provides all services”
Cheetay has managed to expand and grow on an exponential scale by
creating departments, spans of management and bringing on-board Senior Managers
and Category Managers, Content Writers and Marketing Executives in their
repertoire of professionals from LUMS and Lahore School of Economics to bolster
their expanding operations. Being a company on the trajectory of growth and
expansion, cheetay.pk has experienced an overwhelming response to their service.
They have restructured their logistics and delivery spread by building a strong
team of efficient riders by increasing their fleet of motorbikes, riders, and
branded vehicles for instant delivery of orders.
“As we grow it is imperative for us to focus on making immaculate
standard operating procedures to streamline our customer services and
operations. Growth brings with it an array of challenges which need to be dealt
with standard day to day operations as you venture into new business verticals
and categories. We are ensuring every facet of the organisation is aligned in a
holistic manner so that the customer service centre, the riders and the
customers are all connected seamlessly” stated Saud Rashid, Operations
Manager.
Achievements and Milestones
The company has a slew of achievements under its belt since its
inception:
1.
Secured $1.1 million in series A-1
round funding.
2.
Hit over 100,000 likes on Facebook.
3.
Launched both our iOS and Android
mobile apps.
4.
Upgraded and rebranded our website.
5.
Teamed up with PepsiCo as our Official
Beverages Partner.
6.
Partnered with Foodies Family, a noted
Facebook group for food aficionados.
8.
Ventured into a separate business
vertical called, Cheetay Healthcare.
9.
Introduced a sub-category called, The
Cheetay Tiffin.
According to Ahmed Khan “I’ve been in the e-Commerce business since 2012 and launched the biggest
e-Commerce brand in the country (Daraz.pk, Kaymu.pk, etc). What I have learned
from my experience is that if you are averse to change, technology is not for
you. Paying attention to the underlying needs of the marketplace is our mantra
while providing a quality service. We have strictly adhered to our core values
and founding beliefs which is why cheetay.pk has become a viable company that
has grown immensely despite industry behemoths like Foodpanda being
omnipresent. I just want to thank the throngs of valuable customers, strategic
partners and the massive list of vendors who have helped shape the company into
what it is.”
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