Samsung
Electronics Co., Ltd. And HARMAN International Industries, Incorporated (NYSE: HAR), the premier connected technologies
company for automotive, consumer and enterprise markets, today introduced a new
level of audio experiences on Samsung Galaxy devices with the integration of
GRAMMY® Award-Winning audio from AKG by HARMAN. Samsung and HARMAN initiated a
technology partnership in 2016 before the parties entered into a definitive
merger agreement.
As the first
stage of this audio collaboration, the Samsung Galaxy Tab S3 will debut with
quad stereo-sound speakers tuned by AKG. With premium 4K video playback and a
vivid Super AMOLED display, the Galaxy Tab S3 will offer a cinema-like
experience and feature S Pen productivity. The tablet’s AKG tuned speakers will
produce pure sounds, free from distortion and distraction, inspiring listeners
with a truly immersive acoustic experience. The speakers will also
automatically adjust depending on whether the device is in landscape or
portrait mode to offer the highest-quality sound.
Samsung and AKG
will expand their collaboration by bringing AKG’s superior listening experience
to Samsung Galaxy smartphones. Select Galaxy smartphone users will soon be able
to enjoy pure, natural sound with earphones tuned by AKG included in-box with
their smartphone.
AKG by HARMAN
was founded by an engineer and physicist with the idea of creating pure studio
sound that could become a catalyst for creative expression. For 70 years, AKG
microphones and headphones have been used from the studio to the stage by the
world’s most respected musicians, producers and DJs with a legacy of innovation
that includes more than 1,000 patents and over 300 inventions in the field of
electro acoustics.
“AKG has been
delivering Grammy® Award-Winning reference sound for professional musicians for
more than 70 years. Integrating AKG technology will greatly enhance Samsung’s
mobile products by delivering a fully differentiated and superior audio
experience to customers,” said Michael Mauser, President, HARMAN Lifestyle
Audio. “We are very excited to be a part of Samsung’s prestigious Galaxy
portfolio and look forward to bringing our premium audio capabilities to
Samsung Galaxy users worldwide.”
Younghee Lee,
Executive Vice President and Head of Mobile Marketing and Wearable &
Accessory business at Samsung Electronics, said, “HARMAN and the AKG brand were
the natural choice to elevate our audio quality and immediately communicate the
distinct and premium offering that we wanted to bring to consumers with our new
product introductions. For a totally immersive experience, we wanted the best
performance in audio – and we achieved that through this exciting
collaboration, giving Galaxy users the ability to fully enjoy enhanced
listening experiences across Samsung’s mobile portfolio.”
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