Monday, 17 October 2016

Huawei Pakistan shakes up Arab Fashion week – To Avant-garde fashion and Beyond



At Arab Fashion Week in Dubai representing the 22 Arab countries, Huawei sets new precedent for fashion from Avant-garde to modern tailoring by innovative & dexterous Lebanese designer Rami Kadi’s technology inspired couture creations. The looks celebrate the synergy between fashion and technology and the ten pieces were selected from the Parades Nuptiales, Illusions Exquise, and Lucioles Glow in the Dark collections. 

As a title sponsor of the third season of Huawei Arab Fashion Week, Huawei set out to elevate the standard for design in the technology landscape and Kadi’s distinctive creations were the ideal choice for this. Each of the stunning pieces on display at the Huawei lounge reflected the natural harmony between design and innovation, a notion that Kadi himself believes will fuel the future of fashion.

From luminous textures to 3-D silk braiding, the creations were a direct result of Kadi’s attention to detail for perfection, cutting-edge development techniques and careful selection of material. The thematic pieces are hand embroidered using shimmering textures made from silk, metallic threads, ribbons, sequins, and raffia to create looks that reimagine the identity of femininity and exploration.

Commenting on the collaboration, Huawei Regional MEA Marketing Director Myriam Benaroya said, “As the fashion industry continually incorporates technology into the motif of their designs, this will open up new opportunities for companies to venture towards collaborative ideas, much like this one. Rami Kadi is a prime example of how fashion and technology can come together to set a new standard in design and we are so excited to present him as a Huawei designer this season.”

Pakistan fashion industry has changed tremendously in the past few years following shift in lifestyle and improvement in the sociopolitical climate of the country. Kadi is famous in building bridges across cultures where East and West meet and his recent creations showcased at the Huawei lounge shall make inroads into the Pakistan’s fashion scene.



Huawei Arab Fashion Week (HAFW) was honored with the presence of Deputy Genral Manager of Huawei Pakistan Mr. Fraz Malik Khan and Mr. Salman Javed (Marketing Manager). The glamorous event was attended by famous media personalities and glittering fashion icons from Pakistan; Nur Zehra Qadri, Mehak Elahi, Faria Waqas, Nimra Khokar, Maida Azmat and Umme Ammara. The third edition of the Huawei Arab Fashion Week (HAFW) was held from October 6-10, 2016 at The Meydan Hotel where ready-couture international and regional designers showcased their Spring/Summer 2017 collections. 



ETIHAD AIRWAYS AWARDED HIGHEST SKYTRAX 5-STAR RATING


·   


UAE’s national airline recognised for exceptional guest experience, service and hospitality
·     Extensive audits commend exemplary staff, fine dining approach, innovative seating and products in all classes and at signature airport lounges
·      Airline committed to providing the world’s best travel experiences throughout the guest journey

Etihad Airways has received the Skytrax Certified 5-Star Airline Rating - the most coveted quality standard in the airline industry, further strengthening its position as a leader in innovative guest experience, service and hospitality.

The rating follows an exhaustive three month audit of the airline’s global product and service offering by the London-based research consultancy. The announcement was made at a special event held today at Etihad Airways’ Innovation Academy in Abu Dhabi.

The Skytrax Certified 5-Star Airline Rating is used to certify airline product and service, and is awarded to airlines achieving the highest overall quality performance, recognising excellence in product and front-line staff service across the customer journey. Airlines are assessed on criteria across all cabins including seating, safety procedures, inflight entertainment, cabin cleanliness, comfort amenities, catering, duty free sales, and reading materials.

Peter Baumgartner, Etihad Airways’ Chief Executive Officer, said: “This rating marks the culmination of over a decade of hard work and continuous innovation – a milestone on the Etihad Airways journey. We are a company which challenges the norms of air travel by drawing inspiration from the finest hospitality establishments around the world. Today we are recognised as the airline which is reimagining flying, and doing it with style and flair.

“This could not have been achieved without the passion and commitment of our people – from frontline staff at airports, cabin crew in flight, to those who work behind the scenes in Abu Dhabi and around the world – all tirelessly delivering the very best products and service in the industry.”

In the comprehensive audit, high praise was reserved for the airline’s staff, noting their pride in their company and product. The researchers also noted the level of detail in the Etihad Airways service which few are able to achieve – combining discipline with spontaneity and a genuine interest in customer welfare.



Edward Plaisted, Chief Executive Officer of Skytrax, said: “Etihad Airways continues to be a leading player in commercial aviation. Achieving a 5-Star rating is testament to this airline’s dedication to innovation, high-quality service and comfort. Of particular note is Etihad’s attention to detail and a meticulous approach to design, which has brought us – amongst other unique products – the airline’s revolutionary Airbus A380 and Boeing 787 cabins, which are clearly best in class.”

Etihad Airways’ inflight and ground crews reflect the airline’s focus on intuitive care and hospitality, influenced by its strong Arabian heritage. The airline employs Savoy of London trained Butlers, who provide the ultimate in discerning service for guests staying in The Residence, the airline’s three-room cabin on its Airbus A380 fleet; qualified Inflight Chefs in First Class, who create the finest culinary experiences; hospitality trained Food and Beverage Managers in Business Class; and Norland College trained Flying Nannies to assist families on all long haul flights.

Etihad Airways has won numerous Skytrax awards for its First Class and Business Class products, most recently receiving the coveted accolades for the World’s Best First Class Airline, World’s Best First Class Onboard Catering, and World’s Best First Class Airline Seat for its Airbus A380 First Apartment at the annual Skytrax World Airline Awards announced in July 2016 at the Farnborough Airshow.

Skytrax researchers found the quality of Etihad Airways’ inflight dining to be world-leading, commending the airline for its multi-course tasting menu served in First Class. The Inflight Chef in First Class prepares a tailored dining experience using a specially provided larder of fresh ingredients. First and Business Class guests can dine on demand at a time of their choosing from imaginative, carefully created, à la carte and ‘dine anytime’ menus.

The airline’s new cabins were rated highly with particular attention given to the luxurious First Apartments on the Airbus A380, First Suites on the Boeing 787, and the new Business Studios and Economy Smart Seats on both aircraft types. The award winning cabins have set a new benchmark for space, comfort and privacy.

The researchers were also highly impressed by the new Economy Class product, highlighting recent innovations and enhancements such as the extendable ‘fixed-wing’ leather headrest, in seat power-point, USB facility conveniently located in front of the guest, and the video touchscreen handset at every seat in all Airbus A380 and Boeing 787 aircraft, allowing guests to multifunction with both their handset and individual seatback touchscreen.

On the ground, Etihad Airways operates a collection of 15 lounges around the world including its flagship lounges in Abu Dhabi (new dedicated signature First Class Lounge and Spa in Terminal 3; Premium Lounges in Terminals 1 and 3; a Premium Lounge within the unique US Preclearance facility, and the Premium Arrivals Lounge), Frankfurt, London, Manchester, Dublin, Paris, Washington D.C., New York JFK, Sydney, Melbourne and Los Angeles.


The lounges are more akin to those found at leading hotels and private members’ clubs, and provide tranquil environments in which guests can relax, re-energise, be entertained, and enjoy the fine dining experiences and hospitality services for which the airline is renowned. 

Sunday, 16 October 2016

What’s cooking at Huawei Live? A new Judge joins the panel!

 

The modern Pakistani youth faces a lack of opportunities or right platforms where they can showcase their Talents. In this endeavor, Huawei has been at the forefront in engaging the youngsters in productive activities. This time around, Huawei has come up with another ground breaking idea to help the youth showcase their singing talent through its platform “Huawei Live”.

The media is a buzz with excitement over this one of a kind initiative and the hype of Huawei Live has taken the public by storm. Huawei Live has famous singers on-board as judges who are mingling with youngsters by visiting them at their colleges and universities.

Adeel Chaudhry, star with a massive fan following, has recently joined the already star studded judges’ panel which includes heart throbs of our young generation, Amanat Ali, Ali Sethi and Nabeel Shaukat. Adeel Chaudhry, by profession is a dentist, but his love for art could not keep him confined to his profession, he is a singer-songwriter, actor and model who appeared in number of television serials and films. Apart from acting, Adeel has also released two studio albums namely; Koi Chehra and Raat Ruk Jaa which received overwhelming response from the listeners.

Huawei has designed the whole campaign in such an immersive way that each step moving closer towards the Huawei Live finale unfolds a new surprise; any day, one of the singers might be face to face at some university singing Live. Huawei Live is not just limited to this exposure; the winner of the contest will have the once in a life time opportunities to pursue his/her singing career in the future. The winner will also get a chance to sing along the judges in the Finale.

How can one be part of this great opportunity? Well, the process is very simple, an eye-catching Float will be on its journey to congregate gifted voices. The float will be stationed at all well-known institutions and markets providing an easy access to those who want to be a part of Huawei Live. But for those of you who somehow could not catch the Float, you can record your songs using Huawei Live application, a mind-blowing app designed just for Huawei Live. This app will not only be used to record songs of potential singers but would also provide coverage and insights in to the campaign.

The songs shortlisted will be uploaded in the Huawei Live application for audience to rate. The initially shortlisted contenders will be leveled-up to final auditions out of which 3 finalists will be chosen by the judges.

Huawei Live is receiving an overwhelming response from the youth. Students are thrilled and excited for a platform that gives them a chance to show their untapped talent to the world.

Huawei has always believed in being a productive part of the community, and the concept of engaging youth through Huawei Live would not just provide entertainment but would also provide an unparalleled opportunity to those who are passionate about singing. Since the day of its launch, students from every corner of the province, be it male or female, queue-up for hours to get a chance of a lifetime to be heard once.

Huawei’s belief is evident through their initiative Huawei Live, that Pakistan is blessed with a hardworking and talented younger generation who can excel in any field, provided they are given a proper platform and guidance to harvest their talents.

The fun has just begun with Huawei Live! Stay tuned for more updates in this mega extravaganza!




Friday, 14 October 2016

ETIHAD AIRWAYS TO INCREASE DALLAS/FORT WORTH SERVICE WITH DAILY FLIGHTS BEGINNING FEBRUARY 2017

Etihad Airways, the national airline of the United Arab Emirates, will increase frequency on the Dallas/Fort Worth – Abu Dhabi route to a daily service early next year in response to heightened demand from guests travelling between the two destinations.

Beginning 2 February 2017, the Abu Dhabi-based airline will add four new flights each week on the route to support the existing Wednesday, Friday and Sunday services.

Etihad Airways, which launched the non-stop route in December 2014, will continue to operate a Boeing 777-200 Long Range aircraft featuring eight First Class seats, 40 Business and 191 seats in Economy Class.

The additional frequencies will also provide 96 tonnes of more cargo capacity each week to facilitate the movement of international freight to and from Dallas/Fort Worth.

Kevin Knight, Etihad Aviation Group Chief Strategy and Planning Officer, said: “Since launching our Dallas/Fort Worth service less than two years ago, the response from our guests travelling between Dallas/Fort Worth and our home Abu Dhabi and beyond, has exceeded expectations. We are therefore delighted to further expand this service into a daily operation to meet strong market demand.

“The increased frequency will provide greater convenience and more options to business and leisure travellers throughout the Texas region, and will also cater to the huge travel market from India and the subcontinent to and from our Dallas/Fort Worth gateway and beyond.”

Abu Dhabi’s unique geographical position, along with the airline’s extensive route network and that of codeshare partner American Airlines, ensures guests are provided easy access between two major worldwide hubs and reinforces its commitment to the United States, a key global market.

Sean Donohue, Chief Executive Officer of Dallas/Fort Worth International Airport (DFW), added: “We are excited by the news that Etihad Airways will soon increase their service from Dallas/Fort Worth to Abu Dhabi to daily flights. This move shows the strength of the North Texas market for international business and leisure travel, and further demonstrates that a great amount of global business flows through DFW. We thank Etihad for their continuing partnership and their service to our customers, our region and our airport.”

Etihad Airways currently offers 45 return flights each week between Abu Dhabi and six American cities – Chicago, Dallas/Fort Worth, Los Angeles, New York JFK, San Francisco and Washington, D.C. Through Etihad Airways’ hub in Abu Dhabi, the airline offers passengers from the United States direct access to the UAE capital, and seamless connections to the Middle East, Africa, Indian subcontinent and South East Asia.

Furthermore, all guests flying Etihad Airways to the United States are processed through pre-clearance US Immigration and Customs facilities at Abu Dhabi International Airport, ensuring they arrive in America as domestic passengers and avoid lengthy arrival formalities.

Daily flight schedule between Abu Dhabi and Dallas/Fort Worth, beginning 2 February 2017:

Flight No.
Origin
Departs
Destination
Arrives
Frequency
Aircraft
EY 161
Abu Dhabi
09:20
Dallas/Fort Worth

15:55

Daily
B777-200LR
EY 160
Dallas/Fort Worth
19:20
Abu Dhabi
20:15 +1
Daily
B777-200LR

Note
: All departures and arrivals are listed in local time.



Thursday, 13 October 2016

“PepsiCo Pakistan Brightens up SOS Children's Village in Lahore”


Volunteers from PepsiCo Pakistan took part in organizing a cheerful and bright evening at the SOS children’s village in Lahore as a part of its Lighting Up Lives CSR campaign. The campaign aims to bring the ‘gift of light’ through solar powered LED lamps installed in Pepsi bottles to communities in need across Pakistan

The event comprised of activities that volunteers organized and held for the children at the village including an art competition with 70 resident children taking part. The competition was held to encourage creativity and appreciate the children’s artistic skills. The children created fascinating sculptures using bottles, and the top three submissions were awarded prizes.

The event was attended by senior management of PepsiCo, senior management of the SOS Children's Village Foundation and the volunteer team for the Lighting up Lives campaign. Mr. Khurram Shah, Head Corporate Affairs of PepsiCo, while commending the children and their enthusiasm and high spirits, stated that that such corporate social responsibility initiatives from the corporate sector are essential as a means to give back to the community. The President of SOS Children's Villages Pakistan, Ms. Souriya Anwar, thanked PepsiCo for their collaboration in this event and for choosing the SOS village for their Light up Lives campaign. 


The Lighting up Lives initiative has helped install hundreds of lights in refugee camps and other under-privileged areas across Pakistan, where there is little to no supply of electricity, thus benefiting thousands of community members.

Cracking walnuts and catching bullets


Huawei Consumer Business Group, a brand known for putting quality at the forefront of their product development strategy, recently revealed that a Huawei device saved a man’s life in Cape Town, South Africa.
According to 41-year-old Siraaj Abrahams, a father of five children who runs an IT and automotive business, Abrahams was attacked and a bullet that could have penetrated his chest had the bullet not hit his Huawei P8 Lite instead. After being shot, Abrahams passed out without knowing his Huawei smartphone had saved his life. Sometime later, Abrahams claimed to have seen the hole left by the bullet in his jacket and his broken Huawei smartphone and realized what had happened.

As odd as the story sounds, it is not actually the first time a Huawei smartphone has blocked a bullet. A P7 user living in the tropical forests of Guatemala was another instance as well as a researcher from Mill ward Brown who used the Media Pad as a shield to protect him from a gunshot fire exchange in Garissa, Kenya that could have taken his life while he was conducting field work research. Similarly, stories of iPhone and Samsung devices have been reported where devices are used for everything from cracking walnuts to catching bullets.

How has such a “super-power” smartphone been forged?
While these stories claim quite a bit of luck, world’s leading smartphone manufacturers – including Huawei – have not only continuously perfected their hardware and software, but also gone a long way to refine their manufacturing and quality control processes. This ensures devices are crafted to perfection with multiple rounds of testing and developers pay meticulous attention to the device’s design and manufacturing processes.

Huawei strictly enforces the QMS system from prototype design, to research and development, and from raw material procurement, to manufacturing and testing. Additionally, Huawei uses automated and smart manufacturing to ensure product quality and set world-class standards that surpass the mandatory standards in Europe or in the United States of America.

When it comes to inspection, Huawei has a top-notch reliability test laboratory where comprehensive tests are conducted on Huawei handsets and at times these measures can be extreme. Some of these tests include:
Mechanical reliability check: A sample must withstand thousands of rounds of drum tests, 500 rounds of twist tests, a 70kg hardware stress test and 2,000 rounds of software stress tests.
Environmental durability: The sample undergoes a 72-hour solar radiation test, 48 hours of hot and cold shift tests, 8 hours of salt spray tests, damp heat test, vibration test and other wear-resistance tests.
Lifecycle reliability checks: The sample undergoes 800,000 touch screen taps, 200,000 key touches, 5,000 headphone plug endurance tests and 10,000 USB interface plug endurance tests.
All these test standards set an industry precedent and surpass all basic regulations set in place, particularly the drum, heat, touch screen and RF specification tests.

Huawei also conducts tests on headphone jacks, charging ports and SIM card slots, which are not usually tested by industry peers. In addition, Huawei’s products go through a series of rigorous network tests before going on sale, including overseas roaming and SAR laboratory tests to ensure they are 4G ready. In terms of quality management systems, Huawei’s products meet the world’s most rigid standards such as those applied in the US, Europe and Japan and all products passing through the human radiation safety laboratory testing fully comply with the US FCC certification.

With such thorough quality control protocols, Huawei’s devices have helped many including a business tycoon in Myanmar who was stranded after his plane crashed into an icy lake. A group of six passengers tried to call for help using their cellphones, but none of them could get through except for the businessman with a Huawei smartphone. They were rescued after being stranded for more than three days making Huawei a household name in Myanmar.

Zero tolerance towards defective products
“Quality is the integrity and lifeline of Huawei,” said Richard Yu, CEO of Huawei’s Consumer Business Group. “Huawei employs the ‘craftsmen’s spirit’ to measure its products and ensure zero defects”.

To resolve an issue with a camera defect resulting from a fall that could only occur once in 3,000 times, Huawei invested millions of dollars to fix it. To deal with a small defect in a popular smartphone, Huawei shut down the whole production line for its Honor models, which led to a delivery delay for more than 100,000 devices.

Huawei became a top topic on social media in 2015 when it destroyed over fifteen thousand Honor smartphones valued at more than USD $3 million. Huawei’s actions were in response to a rare tire fire during transportation and despite the fact that the defect rate was only 1.4%, Huawei destroyed all devices to ensure consumers would not face any issues for one year after purchase.

In addition to the internal quality control, Huawei works closely with all vendors to oversee the entire supply chain, including the glue used on the focusing motor of the device’s camera as so not to affect the responsiveness and speed of autofocus. With a clear goal to be the quality benchmark of the industry, Huawei must ensure no stone goes unturned.

“If the quality of our products falls below the industry benchmark, we need to try our best to catch up. We need to improve by 30% each year; once we become the industry benchmark, we will still keep improving by 20% every year,” continued Yu.

Thanks to its zero tolerance towards defective products and continued pursuit of innovation and quality, Huawei has earned its global success and widespread acclaim. In the telecommunication equipment market, Huawei is already the world’s leading information and communication solutions provider. In the smartphone market, according to figures from market and user experience research consultancy GFK, Huawei’s global market share has stayed in the top three, while taking the lead in the Chinese market. More than 60% of Huawei’s revenue comes from the overseas market as its products are shipped to over 170 countries and regions. Pakistan plays a key role in Huawei’s growth strategy and with the recent improvement in law-and-order situation all over the country; the brand is considering its expansion and launching new product line. Additionally, Huawei is geared-up to fulfill customer service offering. With 28 service centers all across Pakistan, Huawei ensures its customers, quality with direct and transparent communication.

Samsung and HP Partner to Accelerate Carriers’ Transformation to the Telco Cloud

                                                                      

Integrated multivendor NFV solutions for carrier-grade mobile networks combine Samsung and HPE’s telco and enterprise IT expertise

Samsung Electronics Co., Ltd. and Hewlett Packard Enterprise (NYSE: HPE) today announced a partnership that will provide carriers with integrated network functions virtualization (NFV) infrastructure and virtual network functions (VNF) solutions. This kind of collaboration is critical to both carriers and customers increasingly looking to implement pre-tested and integrated multi-vendor solutions based on an open architecture.

The new partnership brings together two best-in-class solutions, merging Samsung’s carrier network and HPE’s IT telecommunications expertise. Together, the solutions will help carriers accelerate their transformation from networks built on monolithic, proprietary appliances to more agile cloud-based networks enabled by NFV.

“Samsung is confident in maintaining its stance as a pioneer in delivering advanced technologies required to lead the next generation market, like open ecosystem based NFV,” said Woojune Kim, Vice President and Head of Strategy Group in Next Generation communication Team at Samsung Electronics. “We see profound potential in HPE OpenNFV Partner Program to ensure a variety of choices for carriers in selecting NFV providers, along with the commercially-proven NFV solution we developed in 2015.”

In making this announcement, Samsung joins the HPE OpenNFV Partnership Program as a carrier-grade network equipment provider. The Program is a broad ecosystem of NFV technology, application and service partners that have tested on ETSI-compliant HPE OpenNFV infrastructure. This approach to NFV is built around adherence to openness and standards, allowing other telco ecosystem partners to introduce new innovations on top of the HPE OpenNFV platform.

“HPE and Samsung have already collaborated successfully behind the scenes on NFV projects that are transforming communications service providers and their legacy networks to agile telco cloud environments ready to satisfy the ever increasing demands of their customers while reducing cost,” said Werner Schaefer, vice president & general manager, NFV, HPE. “By formalizing our partnership with Samsung, we further expand our work we’re doing to bring NFV benefits to the CSP ecosystem.”

With the partnership, Samsung will take the lead in providing carrier-grade VNFs for mobile networks, such as virtualized EPC (vMME, vGW), virtualized IMS (vCSCF, vTAS, vPTT-AS, etc.), including VNF manager. HPE will allow carriers to bridge from their current infrastructure to NFV by providing the HPE OpenNFV platform and NFV management and orchestration (MANO) solutions. 

The partnership also includes a joint go-to-market strategy with ready-to-install third party solutions. CSPs can choose from various third party offerings, verified by the HPE OpenNFV Partner Program, such as virtual private-LTE network service, vCPE and SD-WAN.


Samsung and HPE will also provide CSPs with NFV systems integration services to help ensure new technologies are implemented fast, cost-effectively and reliably.