IDC: Huaweicontinuedto lead the Chinese smartphone market in Q1 as it became top vendor by shipments

According to the latest quarterly China mobile phone tracker report from International Data Corporation (IDC) on May 4, shipments in the Chinese smartphone market grew 0.8% year-over-year in the first quarter of 2017. Huawei delivered strong results with shipment of 20.8 million, up 25.5% from a year earlier and ranking No. 1 in the country.

The data show that in addition to Huawei’s growth, shipments of OPPO and VIVO also increased but Apple, Xiaomi and other brands saw sales decline, among which Apple suffered the largest slump, down 26.7% year-over-year. IDC expects overall growth in the Chinese smartphone market in 2017 to be lower than in 2016, which saw growth of 8.6%. The first half of the year will see a flat trend and growth will pick up in the second half.

IDC believes cyclical changes led to the slowdown in China’s smartphone market in the first quarter. Firstly, the overall market saw weakness in the quarter due to cyclicality, with the Spring Festival holiday season prompting a stagnation of shipments across channels. Secondly, as phone makers increased shipments in the fourth quarter of last year, pushing inventory to a higher level, in the first quarter they were actively cutting capacity and consequentially reduced new model launches. To clear inventory for upcoming Spring/Summer new product releases, vendors will digest existing models. Despite this, consumer demand for smartphones remains strong, especially for upgraded devices.

Huawei, the world's No.3 smartphone maker, maintained its dominance in the Chinese market with year-over-year growth of 25.5% thanks to the brand’s stronghold in the mid-tier and high-end segments: it has consolidated its position in the premium market with offerings including the P-series and Mate-series. The IDC report shows the Honor sub-brand also delivered strong results in the middle market, with market share posting double-digit growth.

Against the backdrop of a slowdown in the smartphone market, the competitive landscape has seen competition intensify as consumers are showing robust demand for smartphones, especially for upgraded devices.To meet consumer demand, manufacturers are maintaining a rapid pace of product iterations and upgrades, continuing to step up marketing efforts, which are mainly reflected in the following aspects:

First, Chinese vendors are striving to disrupt the extant competitive landscape in the higher-end segment. Although Apple has been dominating the high-end market, tier-one domestic smartphone brands are rapidly increasing their market share in the premium segment. Chinese players can only gain advantages in future competition after securing a stable position in the middle- and high-end market. 

Second, the rapid expansion of offline experience stores is now a key battleground. In the past year,top Chinese phone brands have paid more attention to offline channel expansion and been planning the construction of experience stores. For example, Huawei opened more than 1,000 brand experience stores in central business districts of key cities; OPPO is accelerating the rollout of flagship stores in select locations of tier-one and tier-two cities; and other vendors are also expanding offline experience stores.

IDC believes that as users pay more attention to brand experience, smartphone experience store should be more focused on how to build close relationships between brands and their users and provide those users with a variety of experience-based services.

Samsung launches ‘Retailers Training Programme’ in Pakistan

Samsung is a global technology leader. Its revolutionary products, powerful devices and award-winning innovations enjoy tremendous popularity in Pakistan too, as its products and solutions fulfill the needs of diverse consumer segments. Samsung provides world-class training to its extensive distribution network all over Pakistan, with the aim to maximize retailers’ knowledge and nurture service-skills.

In pursuit of further enriching the consumers’ retail experience, Samsung has recently launched a highly evolved training programme for its dealers across Pakistan. The retailers are being further trained and groomed to reflect the highest service standards, while selling the world’s premium products and technologies, created by Samsung.

The President of Samsung Pakistan – Mr. J. H. Lee stated that: “Training of our retail network and enhancing the skills of our front-line personnel is a perpetual exercise at Samsung. We aim to maintain our market-leadership, as the new training programme will further enhance our distribution capabilities, product availability and outreach. Samsung continues to add more convenience for the consumers, to further elevate the brand-image and consumer-perception of Samsung."

Samsung’s retailer network is consistently inspired to exceed the customers’ expectations, to build trust on the brand. Extensive research on consumer preferences helps Samsung in anticipating their evolving needs, so its innovations and high service-standards, continue to win the customers’ hearts.

The retailers in Pakistan are being given a deeper understanding of Samsung’s vision, as the company is committed to expand the use of digital technology for connectivity and communications, to empower the socio-economic sectors like; education, health-care, industries, telecom services, E-commerce, etc. Samsung also nurtures new start-up ventures and talents, by supporting technology incubators around the world.

Snap Selfies & Win the Selfie-Superstar – Huawei P10 Lite

In the wake of Huawei’s newly launched ‘selfie-superstar’- the P10 Lite, Huawei Pakistan is carrying out a 4 week long digital competition (Get Ready for #SelfieSuperstar) to test out customers selfie skills. Huawei has kept 4 fun themes, 1 for each week highlighting different features of this flagship device. A total of 4 P10 Lite’s will be gifted to the winners of the campaign.

The audience has to simply take their best selfie in accordance to the current week’s theme and post it on Huawei Pakistan’s Facebook page with the hash tags: #SelfieSuperstar& #HuaweiP10Lite.

First weeks theme is ‘Portrait Selfie’, where customers have to capture and upload three posts having a portrait selfie. The second week’s theme is ‘Dressed-up Selfie’, where customers have to upload three posts in which they have to dress up in a fun and quirky costume. The third week’s theme is ‘Selfie with a Thellaywala’, where customers have to capture and upload three posts with any street food hawker of their choice.

The last theme is kept in mind with Ramadan just ahead of us, ‘Selfie of your Iftar Outing’, where customers have to simply upload three posts of their iftar outings with their loved ones. The winners of each week will be announced at the end of the respective week, letting the customers win their very own P10 lite. 

To be a part of this fun and exciting contest, and to win your very own Selfie Superstar, all you have to do is like and follow Huawei’s facebook page and snap selfies according to the week’s theme.

Huawei is very conscious about the Safety & Security of its customers

Huawei, the leading telecommunications company is known to emphasize on customer satisfaction in all aspects, especially in the area of Safety and Security. Huawei believes in putting user-safety at the forefront of all operations. Therefore, Huawei makes sure that no product with even a remote chance of becoming a health hazard is ever let close to the users.

With the launch of the Huawei’s latest P10 and P10 Plus, to boost consumer confidence in their products, Huawei recently opened the doors to its device testing units. While manufacturing of all Huawei products, extensive stress testing is carried out to ensure maximum safety protocols. To provide the customers with peace of mind, Huawei has opened the doors to its device testing units where all sample products undergo a 72 hour solar-radiation test which guarantees that the device would not malfunction or heat up.

Moreover, 48 hours of hot-and-cold shift tests are carried out to ensure the products capacity to undergo and function seamlessly with temperature surges and drops. Additionally, 500 rounds of twist-test, 2000 rounds of software stress tests, and 70kg hardware stress tests are performed during the testing phase, which is the sole reason as to why Huawei’s defect rate has always been next to nothing.

With smartphone devices of numerous known brands, backfiring in the form of battery blasts; customers are highly concerned about their personal safety. Any Huawei product has to undergo multiple series of such tests before it can make it to the shelves.

Mr. Blueking, The country head of Huawei in Pakistan stated: “In all countries and regions where we operate, we have implemented an effective management system, whereby establishing a corporate-level global safety incident ownership mechanism. The culture and practices at Huawei is a testimony to ensure the maximum quality, safety and value-for-money to the customers.”

The Selfie-Superstar – Huawei P10 Lite is an ultimate photography Guru

Huawei, the leading telecommunications company has changed the smartphone photography experience with its latest flagship device – Huawei P10 Lite. Customers can now purchase the amazing photo guru by visiting their nearest Huawei authorized outlet for just Rs. 33,999.

The Huawei P10 lite is indeed the best choice for selfie lovers, which satisfies the call of photography enthusiasts wanting an affordable yet powerful device. Equipped with a 12MP rear camera, having a 1/2.8-inch sensor, and an 8MP front camera with a level portrait mode; the P10 lite is truly the ‘selfie superstar’.

As photography has become a major part of people’s everyday lives and a prominent demand, this powerful yet affordable phone lets one take stylish yet sophisticated selfie’s by a simple tap. The P10 lite also boasts the latest flagship level Portrait mode, letting the 8MP front camera detect human faces in pictures, all whileclicking the photo’s in anartistic ‘bokeh’ effect in the background.

The P10 lite is also enriched with EMUI 5.1 which improves touch response with a faster touch control driver and predictive touch tracking. Powered by the Kirin 658 processor, the P10 lite features a 16nm chipset and an Octa-core CPU with a clock rate of up to 2.36GHz, which helps reduce power consumption, boost performance and create an overall better user experience.

Integrating the design values and engineering excellence of Huawei, the P10 lite is truly a blend of attractive hardware, enriched with the most advanced software.

Enviro Appliances Showcases its Products & Sponsors Cooking Competitions at Girls College

Enviro Appliances - a leading manufacturer of a diverse range of home appliances recently sponsored a Cooking Competition at Kinnaird College, Department of Food and Nutrition. The event was attended by more than 100 students, where 20 students from the department participated in the competition. The winners were presented with Enviro appliances as gifts.

In order to facilitate the cooking competition all appliances, such as microwaves, food processors and blenders etc., to be used by the students were provided by Enviro. The students of Kinnaird College worked hard to show off their cookery skills during the day-long competition. Using the latest technology incorporated in Enviro products, students worked around all aspects of food preparation and presentation.

Mr. Tauseef Zafar, Product Manager for Enviro Kitchen and Small Domestic Appliances (SDA) said “We have so many excellent young cooks in this country who are eager to learn, grow, and advance their careers, as well as cook on a national stage.”

“This competition is a celebration of the younger generation of aspiring, talented chefs. By sponsoring such events Enviro is helping to train these chefs and in turn restaurants in Pakistan will raise their standards. I am proud of all of them and may the best chef win!” 

Enviro believes that students with a passion for cooking should be given an opportunity to showcase their talents, and is dedicated to sponsor more of these events in the future.  Events were envisioned to support the Food, Nutrition and hospitality industry.   

Enviro is a progressive global enterprise, with a vision to be acknowledged globally as a trustworthy market-leader with a status for excellence in performance. The ergonomically designed, easy-to-use products are tailor-made to meet the needs of the Pakistani households and suit the environment. For more information kindly visit their website: http://www.enviro.com.pk/about.php

Choose the best P Series Device for your Pocket

Huawei P Series is one of the most popular smartphone series by the global tech giant, successfully winning the hearts of millions of tech-savvy customers across the world, who look forward to newer and more innovative features in their devices especially when it comes to camera capabilities. The P series has gone through extensive revolutionary process, with various fascinating devices over the years; P6, P7, P8 and P9. With its latest flagship models Huawei offers multiple devices with ground breaking technology to suit all price brackets.

For 30k And Above:

The P10 lite has an elegant design and curvatures, with a combination of solid metal and crystal-clear glass; making it beautiful and easy to hold simultaneously. The photography experience is redesigned in the P10 lite; with a 12MP rear camera containing a 1/2.8-inch sensor, an 8MP front camera with a portrait mode; all photos are enhanced with a beautiful ‘bokeh’ effect. This beautiful yet artistic device is available for Rs. 33,999.

For 55k And Above:

Huawei P10 boasts Leica’s most advanced Dual-Camera 2.0 – a leap forward in camera technology. With the first ever front-facing ‘leica’ camera, the P10 creates timeless portraits and promises every shot to be a cover shot. A hyper diamond cut gives this sleek, beautiful device a glossy finish, all while preventing fingerprint smudges; all for just Rs. 59,999.

For 75k And Above:

Featuring High Gloss, Hyper Diamond-Cut and Sandblast finish, the P10 Plus looks sleek, beautiful, glossy and elegant, a bigger version of P10 series. This device boast Leica’s most advanced 20MP monochrome &12MP RGB, SUMMILUX-H F/1.8, OIS Dual-Camera 2.0 Pro Edition – a leap forward in camera technology. This powerful device is available for Rs. 79,999.

Huawei is rapidly emerging as an innovative industry leader within the electronics and telecommunications arena, aiming to deliver exceptional services to the rapidly expanding segment of smartphone users in Pakistan, who seek powerful global connectivity.