Huawei Ranked Among Top 50 in the List of 100 Most Valuable Brands

The leading global technology brand, Huawei has once again listed among the top brands globally. Huawei has been producing the best products of high quality and superior technology. Moreover, consumer satisfaction and innovations also go parallel that further added value to Huawei products and to the manufacturers. Hence, Huawei has been recognized by the international markets, consumer pool and the technology analysts as a leading, most trusted and the most loved brand across the globe. Recently, Brand Finance, a UK base firm, has listed down and released “Global Top 100 most Valuable Brands” in the third week of the march. According to the said list, Huawei has been ranked on the 47^th position among the most valuable global brands.

This is not the first time when Huawei has been ranked among the top brands in the world, but, it was selected for top positions in previous years as well. In 2014 and 2015 Huawei was listed among the top brands by Interbrand among the “Global Best Brands”. And again in 2015, Inter Brands selected Huawei for its “Global Top 100 Most Valuable Brands” list. Interesting to note, that Huawei has been improving its position consistently among the top rankings as well. Huawei has achieved this credibility and Brand position out of its innovative approach based on stronger research and development, Huawei’s policies to maximize the customer satisfaction and being the only technology brand that offers the superior technology products at comparatively best affordable prices.

While making out the list of “Global Top 100 most Valuable Brands”, Brand Finance considered three most important factors, i.e. Brand Strength Index (BSI), Brand Loyalty and Marketing Investments. The list, hence resulted, comprised of global enterprises with the highest capabilities in the said sectors. Huawei has some extraordinary attributes as well. Huawei has been emerging with a massive and considerably stronger impact on the international market scenario. Huawei has turned into a global brand while deeply incorporating both hard and soft power parallel. Huawei has almost achieved a status similar to national brands in more than 170 countries, where the technology giant offers both technology products and solutions. Looking in the retrospect, Huawei was the only global technology brand to witness massive growth rate of 44%,  in the year of 2015.

Moreover, during the last year, Huawei has marked a record shipment of 100 million smart phone units across the globe, that further consolidates its status of world’s third largest technology manufacturer.

No doubt, unlike other technology brands Huawei is the only global technology brand that has indicated positive growth for the current year in the market, whereas the competitors like Apple and Samsung have already admitted the tough market for their products. Huawei is the brand of the era. It has offered the best of technological products alongside maintaining highest standards of quality and customer satisfaction. Huawei has earned a strong consumer trust across all the national and international markets that has raised Huawei in the consumer choice index as well. Similar growth trends and brand following will surely make Huawei as the global No. 1 technology manufacturer.

Huawei opens another brand Outlet at Fortress Square, Lahore

Huawei is a world leading technology brand that has a large number of brand outlets for its consumers all across the Pakistan, in almost every city. But, incredibly high sales of Huawei devices and outstanding smart phones, especially its flagship products like Huawei Mate 8, Huawei Honor 5X, Huawei Shot X and the recently announced upcoming smart phone of the era, Huawei P9 make another brand outlet inevitable need for the ever-growing consumer pool.

Inaugural ceremony of the new brand outlet was held in the prestigious presence of the Huawei General Manager for devices in Pakistan –Mr. Shawn. Media personals, technology bloggers and large number of Huawei customers witnessed the ceremony. Newly inaugurated brand outlet is situated in the Fortress Square, Lahore.

General Manager for Huawei devices in Pakistan –Mr. Shawn expressed his views on the occasion, stating, “Huawei Brand Shop is a revolutionary business model for the Huawei retail Brand, from where all retailers can learn and emulate to build a consistent branding approach. The new brand shop will provide world-class retail experiences to the consumers. And certainly it was a need of the hour to extend the availability of quality products to the Huawei brand followers.”

At the ribbon cutting ceremony, GM Huawei Devices Pakistan, -Mr. Shawn, Head of Marketing for Huawei Pakistan -Fraz Malik Khan, and Management of Air link Communication; Mr. Shaukat Paracha, Mr. Moazzam Paracha, Mr. Muzafar Paracha were present. It is also pertinent to mention here that the ceremony and the inaugural of the new brand outlet here in Lahore by Huawei is materialized with the collaboration of AIRLINK COMMUNICATIONS.

The Huawei brand Shop is a One-Stop solution for exploring and purchasing the vast range of Huawei consumer electronics with genuine Huawei warrantee. It displays marvelous technologically innovative products and Huawei unmatched R&D approach to revolutionize the technology world. Huawei has successfully captured the local market in Pakistan and become a top technology brand.

Huawei Kicks off Pre-booking of Most awaited P9 Smartphone along with fantastic prizes

After the glamorous launch of P9 in London Huawei has started Pre-bookings for P9 in Pakistan. With each confirmed booking of a Huawei P9, the buyers get discount voucher worth 5000 Rupees along with a Selfie Stick. Lucky draws will also be held to provide the customers with chances to win a Huawei Smart-Watch, B2 band and numerous valuable gifts like Notebooks and T.Shirts.

 The Huawei P9 features a 5.2-inch 2.5D glass display with full HD resolution (1920 x 1080 p). It runs on an Android 6.0 Marshmallow and an EMUI 4.1 for easier and quicker access to a world of features and applications. Its latest HiSilicon Kirin 955 processor with Mali-T880 GBU is backed up by 3 GB RAM and 32 GB internal memory. The device boasts a square fingerprint reader on the rear panel, to ensure "level four" security. 

The P9 is enriched with two 12 MP rear lenses from ‘Leica’ – the ultimate high-end camera maker in the world. This feature-rich camera system boasts dual-pixel technology and two apertures - 27mm, f/2.2, along with an RGB sensor for greater brightness and more detail in images, even in low-light conditions. It also provides hybrid autofocus, a power LED flashlight and a new and faster IPS.

The Managing Director of Huawei Pakistan Mr. Shawn stated that; “This new flagship device from Huawei reflects the company’s commitment to innovation and provides an unprecedented smartphone experience, with a premium design. The P9 gives its users the best of both worlds: beauty, functions, durability and ergonomic curves. People in Pakistan can now pre-book the Huawei P9, simply visiting selected stores all over Pakistan.”

 The dual lenses camera system helps in perceiving depth by offsetting one overlapping image to the other. It provides better long-distance focus while delivering relevant data for post-shooting depth adjustment via software. Each of those lenses also has its own sensor: one is full color, while the other is monochrome (black and white only) to ensure greater quality of pictures.

The 8 MP front camera on the P9 boasts a f/2.4 aperture. This smart device runs on a non-removable 3000 mAh battery that lasts longer, supports rapid charge and promises 12 hours of HD video, eight hours of browsing, 20 hours of calls and 56 hours of music, on a single charge. 

‘Gree’ highlights deceptive features in cheap Airconditioners

Gree is a leading brand of air-conditioners in the world, distributed in Pakistan by DWP Group. Gree has launched a campaign to make the consumers aware of the deceptive features in cheap brands of Airconditioners, stating that; “A cheap inverter AC will cost you more.”

Although there are various brands of Inverter ACs available in the market at varying prices, it is evident that the lower-priced Airconditioner brands do not provide the high level of performance, quality and reliability, which is promised by Gree. The consumers should not get deceived by these low-quality products and their false claims. This awareness campaign encourages the consumers to share some information through social media, about the deceptive features of low-tech ACs. The consumers participating in this campaign can win valuable gifts through a lucky draw held on 30^th March, 2016. Through this awareness campaign, the consumers are advised to thoroughly check the features of the airconditioners, especially the quality of the inverter before making a purchase decision. The performance of an AC primarily depends on its cooling capacity. Optimum capacity, optimum cooling.

 Higher quality of the compressor and bigger size of the Out-door unit also play a critical role in improving the cooling function. Bigger size, Better cooling. Gree Inverter AC has a powerful Twin-Rotary Compressor with a full 18000 BTU capacity. Its Outdoor unit is upto 20% bigger than the competing products. Its Golden-Fin Condenser is resistant to corrosion and is upto 60% bigger in size, delivering better and faster cooling capacity. The Indoor unit of Gree AC has a quality Evaporator which features additional U-Bends to improve the Heat-transfer process. That is how Gree AC ensures much faster room-cooling, while also saving upto 60% on electricity. The consumers are advised not to go for cheaper priced, low quality ACs, but look for the better more durable Gree products which promise long-term economy and higher performance.  

Due to the hot weather conditions, rising costs and unstable supply of electricity in Pakistan, Gree has created the most reliable airconditioners, to ensure best performance in the country’s environment and climate. Gree has been consistently innovating new technologies to create the best-suited products, in accordance with the experts’ insights and the changing needs of the consumers. Gree is committed, never to compromise on the quality of its components. The most important feature of the Gree Inverter AC is its unique electric module, which contains a microprocessor for controlling the unit’s internal temperature. The cutting-edge remote control of Gree ACs has a back-light display and more features to make it more user-friendly. 

Samsung Partners with Academy Award® Winning Filmmaker Morgan Neville on Documentary Short Spotlighting Olympic Games Hopefuls

Samsung Electronics Co., Ltd. Worldwide Olympic Partner in the Wireless Communications Equipment category, announced today a partnership with Academy Award® winning filmmaker Morgan Neville (“20 Feet from Stardom”; “Best of Enemies”) on “A Fighting Chance”, a documentary short that will tell the inspiring, untold stories of four Olympic Games hopefuls on their quest to overcome remarkable odds and obstacles to compete at the Rio 2016 Olympic Games. The collaboration is part of Samsung’s commitment to spread the Olympic spirit by shining a spotlight on these athletes as they relentlessly push the boundaries of what is possible.

The documentary short, slated for release next month, will take viewers on an emotive journey as they are exposed to the unexplored worlds of athletes from three diverse countries – Lesotho, Vanuatu, and the Dominican Republic. Neville traveled thousands of miles to capture the history, ambition and shared passion of these Olympic Games hopefuls, each fighting daily constraints in hopes of seeing the flag of their country fly from the podium in Rio de Janeiro. Similar to its relentless pursuit of innovation that enriches people’s lives, Samsung aspires to fuel meaningful progress for the future by sharing these stories.

“I am happy to be working with Samsung to create this documentary film in the lead up to the Rio 2016 Olympic Games. Samsung is a brand known around the world, and I’ve seen the positive impact it can make on not just these athletes, but on others as well,” said director Morgan Neville. “If the Olympic Spirit is about overcoming every hurdle and accepting no limits, then I think Samsung is a great ambassador for these values.”

“A Fighting Chance” will introduce the world to the following Olympic Games hopefuls:

-       Tsepo Mathibelle (Marathon Running, 24 years old, Lesotho): In Lesotho, a small country landlocked by South Africa, viewers will meet Tsepo Mathibelle, a determined marathoner running to support his entire family. After finishing in last place at the London 2012 Olympic Games, Tsepo remains steadfast in his quest to win Lesotho’s first Olympic medal.  

-       Miller Pata & Linline Matauatu (Beach Volleyball, 23 and 26 years old, Vanuatu): In Vanuatu, an island country in the South Pacific which was devastated by Cyclone Pam in 2015, viewers will be introduced to Miller Pata and Linline Matauatu, a beach volleyball team whose everyday tenacity and perseverance is inspiring a generation of Ni-Vanuatu women to think beyond the limits of traditional boundaries and follow their dreams. 

-       Yenebier Guillén Benitez (Boxing, 75kg, 29 years old, Dominican Republic): Yenebier Guillén Benitez is a young woman striving to be the first female Olympic medalist from her country, smashing gender barriers with every punch. She is determined to keep the sport legacy alive in her family, following in the footsteps of both her father and grandfather. 

Neville, known for his unique ability to make relatively unknown subjects become the stars, took a unique approach to bringing these stories to life through documentary storytelling. He spent time in each athlete’s home country, where he conducted intimate interviews with the Olympic Games hopefuls, their coaches, teammates and community members to learn about the ways in which they are breaking the mold and writing history for their countries. He also observed and captured their rigorous training routines – a universal theme of dedication and determination weaving each athlete’s journey together under the umbrella of a shared goal: to win an Olympic medal.    

“Samsung is in a unique position to tell the untold stories of these athletes because we live the same dreams of being extraordinary and pushing limits to achieve the impossible,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “As a dedicated Worldwide Olympic Partner, we believe that this film will captivate the world in the lead up to the Rio 2016 Olympic Games, fueling the Olympic Movement overall and shining a spotlight on athletes and countries that many fans would have never known before.”

Samsung is constantly striving to connect and help people stay connected, share experiences and create the memories that write history. To enhance each athlete’s training and help them stay connected with family, friends and coaches on the road to Rio, they were provided with a variety of Samsung Galaxy mobile products and technology.

The Great Debate on Net-Metering “Net-Metering can supplement the grid with additional power that can reduce the energy supply-demand gap”

To bridge the energy supply-demand gap, the Government placed the Net-Metering policies into effect in 2015, yet the country still awaits the execution of these policies. The Net-Metering concept allows private and industrial clients to produce their own Solar power and share their surplus electricity with the national grid. This concept has not yet been implemented because the electricity Distribution Companies (DISCOs) – who are the buyers of this electricity – are still working on some technical and commercial concerns.

Inam ur Rahman, CEO, Reon Energy Limited stated, “Net-Metering can supplement the grid with additional power that can reduce the energy supply-demand gap and will also bring down the cost of energy for the consumer. It will also decrease the load on the overall transmission and distribution system. Each rooftop and open space can act as a solar generator. Pakistan is one of the best countries in the world for rooftop solar – almost 1.5 times better than Germany.” Reon is a part of the Dawood Hercules Limited - the single largest and most diversified private sector energy provider in Pakistan. “As soon as the DISCOs finalize their net-metering requirements, we will all observe a rapid implementation of Solar on rooftops all over the country. However, we all have to be careful that only the right quality infrastructure and equipment is used for faultless and immediate integration of solar technology.” Inam further added, “We are working with banks to come up with financial solutions that will allow everyone to have solar generation on their rooftop. It will soon become as common as leasing a motorcycle or buying a refrigerator on installments. The saving on energy bills will be enough to pay back the cost.”

The recently held convention at   the 'Institute of Policy Studies', on “Net Metering - An Alternate Source of Power for Electricity Consumers” discussed the very reasons of having this policy fulfilled. The discussion underlined the need for energy supply-demand gap study, and short & long term financial benefits for DISCOS to expedite the implementation process.

The experts suggested some regulatory changes, provision of clear guidelines for installation, and also urged the authority to conduct an in-depth study of the effects of net-metering on the national grid. Net-metering in Pakistan is currently going through an experimental phase. Each region and individual DISCO will have to adopt a customized policy, according to the requirements and commercial dynamics of the region, to ensure the success of net-metering across the country. 

CHANGE THE WAY YOU SEE THE WORLD HOLLYWOOD STARS & WORLD RENOWNED PHOTOGRAPHERS JOIN HUAWEI TO REINVENT SMARTPHONE PHOTOGRAPHY AT THE LAUNCH OF THE HUAWEI P9

Yesterday, at an exclusive launch event at London’s Battersea Evolution, Huawei Consumer Business Group unveiled the much-awaited Huawei P9 series, destined to reinvent smartphone photography. 

At the global technology brands’ star-studded event, Hollywood actor Henry Cavill, who features in the Huawei P9 campaign alongside Scarlett Johansson, was joined by a host of world-renowned photographers including Mary McCartney and National Geographic World Press Photo Award winning photographer David Guttenfelder.

The event dazzled with Pakistani celebrities and media persons. Media personalities Waqar Ali Khan ,Sidra Iqbal and Alizeh Fatima gave the event an extra bling. Head of Marketing Pakistan Huawei Technologies Mr Fraz Malik Khan, CEO Advance Telecom Rizwan Majeed, CEO Airlink Moazzam Paracha , President  M&P Mr. Ray and MD Kamran Nishat accompanied the celebrities on the exciting P9 star studded launch.

The Huawei P9 is the first smartphone from the collaboration between Huawei and the global iconic camera brand Leica, resulting in a stunning dual-lens camera in a smartphone, which sets a new benchmark in smartphone camera technology, with more light and better clarity, to capture brilliant colour and striking black and white images in true Leica style.

Images from the ground-breaking dual-lens camera are brought to life on a 5.2 inch full HD display. The P9 is powered by Huawei’s latest HiSilicon Kirin 955 chipset and runs Android Marshmallow 6.0.

The Huawei P9 family fuses cool, sleek design and precision detail with state-of-the art technology to change the way we see the world. It continues Huawei’s legacy of premium mobile devices that have set the industry standard for elegance and performance.

Richard Yu, CEO, Huawei Business Group, comments: “We believe in cultural technology, born out of people’s curiosity and desire to be creative by changing the way they experience the world around them. With the P9, working with Leica, we have challenged the norm of what was possible in lens technology – a game-changer for smartphone photography.

“Our launch city of London is renowned globally for cultural excellence. We seen the P9, coupled with our iconic partners, who are equally renowned for their determination to look beyond what is possible, whether in the field of creative arts, design or engineering, as the next step in a visual revolution.”

“As technology changes the way we capture and enjoy photography, we are excited to work with a like-minded partner such as Huawei, equally committed to a cultural, visual future,”commented Oliver Kaltner, CEO of Leica Camera AG. “Huawei’s passion for pushing boundaries of innovation, matched with our proven expertise in camera and lens engineering, has made for a beautiful collaboration in creation of the P9.”

Hollywood stars and faces of the campaign, Henry Cavill and Tony award-winner Scarlett Johannson, will appear in a new TV commercial shot in Shanghai and New Zealand by famed director Baillie Walsh from RSA, which will air internationally from mid April. Where both stars are normally the subjects of the camera’s gaze, here we see them putting the Huawei P9’s amazing camera technology to the test to capture, share and compete for the best shot...but who will win?

Henry Cavill comments: "I have a genuine passion for technology, so I’m excited by the opportunities created by the P9 dual lens. I’m impressed by the partnership of Huawei and Leica in their engineering of a true high performance smartphone camera. They've done this and managed to package it into a fantastic device as well.”

Sending a message from the set of her latest film Scarlett Johansson comments: “The art of photography really resonates with me. It was exciting to see Huawei is partnering with world’s iconic camera brand Leica to create the amazing device.  I was delighted to work with Huawei on this project as I love the way it invites us to feed our curiosity and share new perspectives.”

Huawei also partnered with a number of high profile professional photographers to support the launch of Huawei P9 including iconic celebrity fashion photographer, Mario Testino, who shot the campaign visuals. Other renowned creators involved in the project include: Mary McCartney, National Geographic photographer, David Guttenfelder; Reuben Krabbe, from extreme sports community, Banff; and Conde Nast Traveler magazine; and the renowned photographic community, Eye Em. Each photographer collaborated by shooting a collection of images with the P9, inspired by and to showcase the ground-breaking new capabilities of the smartphone.