Huawei P8 ：“No compromise” into the blood

In the smart phone industry, many products make concessions because of’ to difficult to achieve’ from design and development to production to market. Finally, ultimately become almost same as other products. It is worth respecting a product with its original idea and no compromise. Looking at the recent smart phone market, Huawei P8 is the representative of "no-compromise’.

Huawei P8 is the latest masterpiece of Huawei's P series, inheriting ‘ultimate fashion’ DNA in P series family. With the successful experience of P6 and P7, P8 pushes the aesthetic technology to further limit. Huawei P8 aluminum alloy integrated body design, with fine, slow injection -CNC CNC- cutting process, making processing time over 3000 seconds. In order to ensure good communication performance, processing precision of metal inside shell increase dramatically, even to the micron level.

Huawei P8 wins cheers continued because of this ultimate pursuit of detail. The reason is very simple, not only the integration of its all-metal body smooth and elegant, but also a 6.4mm slim without raised rear camera. More importantly, Huawei P8 did not and not sacrifice photo effect in order to make camera level. On contrast, Huawei P8 photographic effect is even better than many flagship products. Its OIS can reach 1.2 degrees, which is almost more than other brand's flagship model OIS degrees doubled, and successfully challenged the industry limit and leading to a better low-light shooting capability. More creative photo can be inspired and come to reality, with technology. It makes Huawei P8 become a milestone in history of mobile phone camera.

Before Huawei P8, people are always faced with inconvenience on phone screenshots, neither easy to misuse, not too cumbersome to do. Initially, Huawei also wants the knuckles touch to implement more features, such as entering a menu after finger joints tap the screen, and then select screenshots or other functions. But Huawei P8 touch team quickly reached a consensus that once this is done, it is still a compromise on existing models, only breaking the routine can allow users to get the ultimate excellent experience.

Eventually, Huawei P8 abandon pop-up menu mode and all other functions, achieve the challenge about double-click to complete the direct screenshots by knuckles and finger joints circled partial screenshots, becoming a proof not compromising to the natural mode.

Moreover, they are also able to achieve "Voice wake up" and other intelligent mode function with encountering many difficulties and under perfect Huawei team's insistence, to provide users with more convenient and easy to use intelligent experience. This compromise is not so much the pursuit of the ultimate user experience; rather, it has become a spiritual force, into Huawei P8 blood. We believe that every consumer will share the resonate of the uncompromising spirit.

TOP TIPS FOR HOUSE-HUNTING DURING RAMADAN

Looking for your dream home? Ramadan is one of the best times to find a perfect deal.

Celebrating the spirit of this holy month, real estate agents offer special promotions and sellers are more flexible in terms and conditions, which could get buyers a really good bargain.

However, the long fasting hours and scorching heat make it unbearable to do any house-hunting. In order to make the most of these limited time offers, Lamudi Pakistan brings you useful tips to find your dream home this Ramadan.

Saad Arshed, Country Director of Lamudi Pakistan, said: “Ramadan is an ideal time to find your dream home. These top tips for house-hunting during this holy month have been personally prepared by the Lamudi team to make this process easy for you.

Lastly, on behalf of the entire Lamudi team, I would like to wish everyone a very happy and blessed Ramadan.”

Shortlist first

It is inevitable that you will have much less energy while fasting. Get ahead of the game by shortlisting houses through virtual tours, than visiting each and every one, which the real estate agent proposes. This way, you can save time, and conserve your energy for prayers.

Take summer essentials

While searching before Iftar, make sure that you are dressed according to the temperature outside and have kept all summer essentials. These include: a hat, wet towel or tissue to wipe off sweat and a hand-held fan. Houses will not have air-conditioning switched on, so you need to prepare yourself in advance.

Plan your visits

During Ramadan, agents change their office hours according to Iftar timings. Plan your visit in the early morning or after Iftar in the evenings. It is better if you make two visits: one during the day and one at night. This way you can closely examine the house’s exterior and interior details during day time and keep a check on noisy neighbors during the night.

www.lamudi.pk

First Impression of Huawei P8

Despite many preconceived notions regarding the quality and performance (the lack of either), the P8 turned out to be a rather pleasant experience. Its beating heart is a 2 GHz outscore processor teamed with a combination of 16GB ROM and a 3GB RAM to provide a fairly decent abundance of computing power. Any and all applications were usable without any noticeable drop in processing speed. Leave too many apps running in the background and there may be a chance of the phone slowing down but I experienced nothing of the sort despite running three of the heaviest apps I could find all day long.

 Display is provided by virtue of a 5.2inch IPS LCD boosting a screen resolution of 1080 x 1920 pixels. While the screen of the P8 lacks the razar sharp display of Samsung flagships and is nowhere near as sublime as the touch of an iPhone, it is still a fantastic blend of smooth operation and functionality, leaving little to be desired. After operating all three alternatives, it becomes apparent that the P8 screen is worthy of being included in the company of the other two.

The absolute gem in the Huawei P8 is without a moments doubt, the 13-megapixel rear camera. It is an absolute peach to use, featuring built in photo effects and an auto focus that seems to know exactly what the user wants. Pictures are taken in vivid detail and in video mode the camera captures movements with great clarity. The company claims that the camera in the P8 is as good as a DSLR and while I may not be sure about this bold claim, I do know with absolute conviction that it is one of the best cameras ever fitted to a phone.

Storage is dealt with by either a 16GB built in hard drive or a 64GB built in hard drive depending upon variant. Power is provided through a 2680 mAh battery which on a full charge should realistically give you about two to two and a half days of moderate usage such as social apps and routine calls. Using 3G or playing games will decrease battery time significantly.

The P8 is wrapped up in a metal shell which is not only attractive to behold but feels well made with volume keys, power keys and both sim card slots on one side leaving the other neat. To sum up then, the Huawei P8 feels and functions like a good quality smartphone should and out of ten, I would grade it eight.

The booming Automotive Industry can help achieve Pakistan's GDP growth targets

:- A detailed research and survey report on ‘The Booming Automotive Industry in Emerging Markets’ was recently conducted and published by Carmudi, It provides a detailed look into the global state of automotive sales and how car purchasing behaviors have changed, due to the drastic increase in internet and mobile penetration, rising GDP, and the emergence of a middle class. The findings in this report are the results of Carmudi quantitative surveys conducted online with both car buyers and car dealers, and in-depth interviews with industry influencers throughout Pakistan.

The study found that over 58% of car dealers in Pakistan reported an increase in car sales over the past twelve months, while a close 41.7% reported a decrease. According to the Pakistan Automotive Manufacturer’s Association, local auto sales, including light commercial vehicles, grew by 72% compared to the same month last year. One reason for the boom is the reduction in interest rates over the course of the year. That said, car financing still stands at less than 35% of the total car sales in Pakistan.

  

Car Dealers are beginning to transition to the digital space to reach potential buyers. 25% of dealers reported using websites to reach potential buyers, and 16.7% are actively using Facebook. Car dealers have not started using Twitter or Instagram to reach potential consumers. Although the shift towards online is apparent, car dealers in Pakistan still have relatively high level of offline advertising, with 41.7% of car dealers are still comfortable and majorly focusing their listings on newspapers.

After a 24% improvement during the first three quarters of Fiscal Year 2015, sales of new and used vehicles have taken off, and are expected to reach their highest rate in three years. Auto sales in 2015 are expected to hit 165,000 units, nearly reaching the amount sold in 2012. HM Shahzad, Chairman of All Pakistan Motor Dealers Association (APMDA) said “If provided a level playing field for all stakeholders, the Auto Industry can contribute substantially in achieving the GDP growth targets.The used car import alone can generate Rs.60 to 70 billion in revenue while providing healthy competition and choice of multiple makes and models at affordable prices to the consumer”

Globally, auto E-Commerce has grown at such a staggering rate that now as many as 80% of new car customers and almost 100% of used car customers begin their car shopping experience online. With internet and mobile penetration significantly growing in emerging markets, the rate of moving the car shopping experience online is beginning to mirror that of Western Markets. In Pakistan, where economic growth is at a seven-year high, close to 30% of car buyers report using the Internet to conduct research on a car before making a purchase.

Global automotive sales for 2015 are expected to reach close to 89 million, a 2.4% growth from 2014. Emerging markets’ share of global sales will rise from 50% in 2012 to 60% by 2020, while their share of global profits is also set to rise by 10%. When it comes to new cars, purchase intent is strongest in Asia, where 65% of respondents say they will buy new cars in the next two years, compared with 7% who plan to buy used cars.

Speaking about the growth of Pakistan’s Automotive Industry, MD of Carmudi Pakistan, Raja Murad Khan said: “The growth in Pakistan’s Automotive Industry, the increase in purchase intent and the shift of buyers from traditional to online marketplace are all positive indicators for Carmudi’s growth and success in Pakistan. Carmudi is committed in becoming a one-stop shop for all car-related topics, be it car reviews, news, tips or simple advice and we are thrilled to share with you our insights on The Booming Automotive Industry in Pakistan”

Carmudi is one of the leading online vehicle platforms in Pakistan offering private customers, car dealers and other partners a car trading platform that helps them sell and find cars, motorcycles or commercial vehicles in an easy and effective manner. The portal contains a wide range of car models including but not limited to brands like Honda, Toyota, Suzuki, Daihatsu, Mitsubishi and more dealing with both brand new and used cars.

SAMSUNG ELECTRONICS AND UNIVERSAL PICTURES ANNOUNCE GLOBAL MARKETING PARTNERSHIP WITH AMBLIN ENTERTAINMENT’s JURASSIC WORLD

Samsung Electronics Co. announces its global marketing partnership with Jurassic World, the long-awaited next installment of Steve Spielberg’s groundbreaking Jurassic Park series.  Samsung will present exclusive content from the upcoming epic action-adventure on its revolutionary SUHD TVs at retail stores in U.S until the movie releases on June 12. As part of the cross-platform partnership, Samsung also had a presence at the Jurassic World premiere and post-party.

"Partnering with Universal Pictures provides us with a unique opportunity to show our innovative technology and create an integrated marketing campaign tied to one of the biggest movies of the year,” said Won Pyo Hong, President and Chief Marketing Officer, Samsung Electronics. "The exclusive Jurassic World clip on Samsung’s SUHD TVs will show unmatched, lifelike picture quality with breathtaking color and detail, drawing viewers in so that they feel like a part of the action.”

Samsung also celebrated the premiere of Jurassic World by creating a video wall featuring content from the film on their new SUHD TVs, which immersed guests in JURASSIC WORLD through spectacular color and detail on the red carpet.

“Samsung is a part of our story,” said Jurassic World producer Frank Marshall. “Our vision for the movie was that the theme park was very real, so we went to great lengths to make audiences feel like they were part of the experience — that really adds to the storytelling.” 

The Samsung Innovation Center, the Visitors’ Center in JURASSIC WORLD, showcases high-tech interactive exhibits that provide immersive experiences for parkgoers. The center is filled with Samsung’s innovative displays, including the UHD TVs, where parkgoers can experience virtual dinosaurs and learn more about the park.

Samsung SUHD TVs are taking picture quality to an entirely new level, thanks to a new display technology powered by energy-efficient nano-crystal semiconductors that provide unrivalled color purity and contrast, and are two and a half times brighter than conventional TVs.

APBF and Organization of Pakistani Entrepreneurs of North America pledge cohesive efforts to enrich national economy

The ‘All Pakistan Business Forum’ (APBF) under the omniscient leadership of Mr. Ibrahim Qureshi serves as a vibrant business association which promotes the interests of the business community and industry, while also advocating fair business policies and transparency as part of its mandate. Capitalizing on its high-profiled representation of 2000 members, from diverse commercial sectors, the APBF has taken various initiatives for social development, in collaboration with some of the leading enterprises and associations.

In order to achieve its developmental objectives, APBF has recently entered into a valuable collaboration with the "Organization of Pakistani Entrepreneurs of North America" (OPENA). The goals of this MoU are to strengthen people-to-people ties between the global community and Pakistan, through exchange of information, experiences and expertise; strengthening the capacity of local organizations through leadership development and training, especially of women and youth. OPENA's focus is to promote entrepreneurship and professional growth.

APBF and OPENA are to implement the initiatives by providing linkages between Pakistani businessmen with Global industry entrepreneurs for the purpose of networking and support; promoting linkages of businesses of foreign countries to develop Joint Ventures, technology transfer and other types of commercial associations. Moreover, APBF is to provide support to the members of OPENA who wish to set up businesses, identify vendors or require facilitation in Pakistan. Networking between Pakistani universities, institutions, entrepreneurs, and industries will also be created to accelerate the national economy. 

The President of APBF – Mr. Ibrahim Qureshi expressed his gratitude to OPENA for collaborating with APBF. He stated that; “APBF is thankful to our new partner – Organization of Pakistani Entrepreneurs of North America, for helping us play a key role in national progress. We are effectively striving to bring Business Leaders, Chambers and Associations on a united platform to endeavor for a strong and prosperous Pakistan with sustainable growth, ensured through effective policies followed in continuity, resulting in better quality of life for the people of the country." 

Mr. Ibrahim Qureshi further informed the media that; "Over the years, APBF has made numerous valuable contributions towards the progress and growth of the national economy. We are making consistent efforts to identify and engage resourceful organizations and entrepreneurs, to create new opportunities and mutual benefits through our shared values and wisdom." 

The MoU was signed in Islamabad during a high-profiled event - “The Summit – 2015”, orchestrated by APBF. This event highlighted the impressive profile of the APBF and its partners, with strong patronage of numerous Multinational organizations and leading Pakistani enterprises as its sponsors. It served as an informative platform to discuss, realign the strategic business, and social-development road-map for Pakistan.  

A strategy of excellence, product takes into effect, P8 start another journey

According to the worldwide survey in 2014, Huawei brand awareness from 52% to 65% has been nearly two-thirds of global consumer awareness. At the same time, Huawei brand net value increased to 43% is recommended, which means that 43% of Huawei's mobile phone users are used to recommend to the people around Huawei cell phone, Huawei brand experience to bring consumers improved significantly, making Huawei product reputation.

In this excellent situation, Huawei launched in 2015, a new flagship - Huawei P8 in London which is now also available in Pakistan market. Recently, Huawei P8 broke the news about the endless speculation on kinds of information, whether it is an industry, or consumers zeroed in on this flagship product. Huawei reason for the rapid growth of the past few years the reputation, win focus, its "quality strategy" are not unrelated.

Overweight high-end boutique brand strategy

In early 2013, Huawei launched a full line of the brand concept Make it Possible (rows practice words), consumer demand for product development, to create a mobile phone quality, thus Huawei cell phone began constructing quality strategy, such as Huawei P6, Huawei P7, Huawei mate7 etc. The products are distinguished for the quality of the strategy, it is also due to the implementation of quality strategy, which began from the low-end market, and Huawei gradually shift to high-end market penetration.

Huawei's 2014 sales data from the point of view, high-end smart phone shipments accounted for a substantial rise, reaching 18%. Where the annual flagship Huawei P7 listed six months over 4 million units shipped worldwide, Mate7 are fanatical pursuit of global high-end business people, retailers increase sales still in short supply, listing three months shipped 200 million units.

You can see, along with high-end models of the world's best -selling, Huawei brand awareness continues to rise, the domestic mobile phone brand in high-profile, low-price shopping but also because of the image quality strategy pursued by Huawei and change.

Quality strategy stems from profound technical strength:

Huawei’s quality strategy is the maximum support force from Huawei profound technical strength. World Intellectual Property Organization (WIPO) recently released the latest report shows that according to the international patent applications last year, Huawei ranked first. According to media reports, only in the past year, Huawei's R & D investment reached 40.8 billion yuan, accounting for 14% of corporate revenue.

Huawei's R & D strength is the most direct manifestation of the Hass chip. The outside world has long been rumored, the latest development of the Hass unicorn over 935 eight -core CPU Huawei's cutting-edge technology, this crystallization, probably the blessing over Huawei P8, this rumor to make the new performance boost even more worth the wait. We can see, enhance R & D strength, has become a driving force of Huawei smart phones, to ensure the smooth implementation of the Huawei brand strategy.

Under the guidance of quality strategy, Huawei's leading product for users seeking the ultimate experience, to be reflected in Huawei P6, P7 and Mate7 other fine mobile products, these products sought by consumers worldwide, Huawei brand up market the initiative to form a good start.

Huawei P6, P7 and Mate7 other high-end mobile phones in the global market demand, so that Huawei "quality strategy" beginning to bear results. Through these strong market response quality mobile brings, Huawei cell phone brand to a whole new height, even confrontation with the international giants, can rival.

Insiders pointed out that, in 2015, Huawei are strategic lay out; Huawei P8 is undoubtedly the most important of a piece. P8 unlisted Huawei has gained such a high degree of attention, illustrates the high degree of consumer recognition of Huawei's mobile phones, also shows that Huawei's high-end market, brand influence is gradually increasing. Huawei deep technical strength of support, we believe that the upcoming P8 Huawei will also deliver the goods to the strong

Performance and application bring quality experience, the Huawei brand strategy to a new height, to conquer the world's consumers.