Leading e-commerce
company, Daraz, is bringing 11.11, the ‘World’s Biggest Sale Day’, to
Pakistan for the first time. The one-day sale is sponsored by Unilever,
L’Oreal, P&G, Nestle, Mi, and PEL - as well as HBL as our financial main
partner. The first mega event since the launch of the new Daraz App, customers
can expect a truly personalized and supercharged lineup of activities. Daraz
11.11 is a first of its kind event and is set to be a game-changer for regional
e-commerce.
What is 11.11?
11.11 started in 2009, when Alibaba, Daraz’s
parent-company, positioned it as Asia’s answer to Black Friday. Fast-forward 10
years and the headlining 11.11 sale is ready to make the journey to
Pakistan. The one-day event posts
unequaled sales numbers, four times that of Black Friday. Customers can look
forward to a fully personalized shopping experience, in addition to
unimaginable mega deals, flash sales, thousands of brand vouchers, mystery
boxes, discounts from banks, giveaways and more. The one-day sale event
on the new Daraz App will be the biggest
to date for the e-commerce company.
When is 11.11?
11.11 is the numeric
short-form of 11th November. On November
11th, 2018, Pakistan will greet the sale phenomenon with open arms and
carts.
Managing Director
Daraz Pakistan, Ehsan Saya, shared his thoughts on the upcoming flagship sale:
“11.11 is poised to make e-commerce and
mobile app history. Once you experience what the Daraz App has in store for
you, everyone will be able to draw a line in the sand and say: that was Daraz before 11.11. This is Daraz after 11.11. It will mark a paradigm
shift. 11.11 is about more than just deals and discounts - it will bring our
entire digital ecosystem into play, fusing A.I, entertainment,
algorithm-assisted personalization, and access to an assortment more than 2
million products deep - all in one.”For press queries please
contact:pr@daraz.pk 0302-261
4489
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