Growth
in high-end markets fuels increased smartphone revenue and market share
Huawei Consumer Business
Group today announced its 2017first half year financial results: sales revenue for
the first six months of 2017 increased by 36.2% year-on-year to CNY105.4billion. Smartphone
shipments also rose to 73.01million, a year-on-year increase of 20.6%.
Richard Yu, chief executive officer of Huawei’s Consumer Business Group,
said, “Our Consumer Business Group continued to deliver extraordinary growth,
beating the industry average and penetrating high-end markets around the globe.
This ongoing growth is testament to the strength of the Huawei brand and the
momentum we’ve built through delivering premium, market-redefining devices that
resonate with today’s discerning consumers.”
In Q1 2017, Huawei’s market share rose to 9.8 percent of the
global smartphone market, according to industry analysts IDC. This growth was
driven by a significant increase in sales of mid-range and high-end smartphones
in key geographies. In Greater China, Huawei laid claim to 22.1% of the market where
shipments increased by 24percent year-over-year. Huawei also saw rapid growth in smartphone
shipment across Europe, reporting 18percent year-over-year growth with particularly
robust performance inCentral and Eastern andNordic Europe. The Huawei Consumer
Business Group also experienced major breakthroughs in Asia-Pacific markets
including Thailand, Malaysia, Japan and South Korea. Russia also grew strongly.Meanwhile,
according to the research of GfK and Sino, Huawei’s Honor brand consecutively
topped both the Internet smartphone sales volume and sales revenue in China
from January to May, 2017.
This year on year growth was reflected in Huawei’s rise as a globally
recognized premium brand. In 2017, Huawei was named number 49 on BrandZ’s Top
100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and
number 40 on the Brand Finance Global 500 Most Valuable Brands lists.
“Huawei devices have resonated with global audiences because of our
clear commitment to quality, experience and innovation,” continued Yu. “With a
robust consumer devices ecosystem that includes critically acclaimed
smartphones, tablets, wearables and now PCs, consumers know that they can trust
Huawei to deliver the kind of experience they’re looking for in a premium
device.”
As Huawei’s brand presence grows, so too will its sales strategy. Huawei
is set to grow its expansive retail network, reaching 56,000 retail stores
worldwide by the end of 2017 – an increase from 35,000 in May 2016. These
stores reflect the high-end, premium image that Huawei has cultivated around
the world.
Looking ahead, Huawei expects to spur continued growth as the company
pushes its devices further through innovations in artificial intelligence and
machine learning that will drive the new “smart era” forward. The Consumer
Business Group is committing to delivering intelligent devices that anticipate
users’ needs and fit more organically into the way people work and live.
Across its 15 global research centers and 36 joint innovation centers,
Huawei is working on new technologies including sensors, data management and
advances to its Kirin chipset that are designed to bring this type of
functionality to the marketplace. Huawei is also complementing its own
innovation by collaborating with industry-leading companies such as Leica,
Dolby, Microsoft, Intel and Google.
Through these efforts, Huawei will continue to delight customers,
challenge the industry, and build a Better Connected World.
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