Canon in Pakistan, today announced its foray
into the retail space with the launch of its exclusive brand retail store
called Canon Image Square. The first store in Karachi, located
in The Zamzama Street, Karachi was inaugurated by Director MBM Int. Mr. Manzoor
Khan, Canon Singapore President, Ms. Noriko Gunji & Mr. Sarshar Ali Country
Manager Canon. The retail store covers an area of approximately 1450 sq. ft.
and is based on the franchise model along with Canon Imaging Academy. It is one
stop destination for people with imaging needs, enabling increased visibility
and reach across the country with an objective to boost sales and customer
satisfaction. The main feature of these CIS stores is being the only camera
stores in Pakistan having the touch & try concept incorporated
with the full range of professional, semi-professional & hobbyist cameras
& all equipment related to photography.
Canon, in Pakistan, plans to inaugurate five
such stores by December 2017, followed by 10 retail stores in 2018, 50 in the
year 2019 and another 50 stores in 2020 taking the count to 100 stores in the
next 3 years. The first year would see the launch of three stores in Karachi
followed by one more store in Lahore and one store in Islamabad. The stores enforce
Canons increased focus on penetration across the country including major metros
and tier II & tier III markets to enhance the brand awareness and increase
sales. The area covered by each outlet would vary from a minimum of 800 sq. ft
to a maximum of 1300 sq. ft.
Speaking on the occasion Ms. Noriko Gunji,
President, Canon Singapore said, the customer of today is well informed and
educated, and we are constantly evolving at providing them with the correct
choices by understanding their needs. The Pakistani customer is demanding
better products, higher lifestyle quotient, good quality selling interface and
state-of-art after sales service of international standards. The store will
offer solutions for customers seeking high end photography and printing solutions
where both click and print products from Canon will be available. The first
retail store launched today in Karachi & second in Pakistan, aims at
providing our customers with a one-stop shop for their digital needs that will
result in satisfied and stronger customer base, thus helping our business
substantially. We have had record growth of 50% in 2016 and expect more in this
year. The Image Square, a unique concept by Canon, showcases a wide range of
consumer products that includes cameras, camcorders, D-SLRs and lenses and
accessories. Each store has over 40 SKUs on display. The wide display of
products allows the customer to enjoy a rich technological experience with an
environment to make a purchase. A customer can touch, feel and understand all
about a product and then make an informed purchase.
Speaking on the occasion Mr. Sarshar Ali,
Country Manager Canon / MBM Int. said, It is a moment of pride for us at Canon
to launch our first store in Karachi designed on international appeal called
Canon Image Square. The store would not only help us boost sales but also
enable us to educate the masses about Canon’s revolutionary technologies. This
is a unique concept that would help Brand Canon enjoy greater visibility and
get closer to our customers, at large.
Brand Canon is synonymous with reliability,
durability and commitment. With the launch of the store today, I am confident
that the brand will move closer to the people of the country as these stores
will not only sell Canon products but will also educate all customers about the
wide range of Canon products. Canon has brought fun to my own life and there is
no vacation without my Canon. In fact, these days I am planning to graduate to
use the D-SLR and explore the magical world of photography, Said Mr. Naohiko
Hayashi Senior Director & General Manager ICP Sales &
Marketing Canon Singapore.
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