Samsung Unveils Laundry Game-Changer at MENA Forum 2017 with New Two-in-One Laundry System

Samsung Electronics Middle East and North Africa (MENA),today introduced its revolutionary FlexWash™ laundry system at MENA Forumin Singapore. This versatile washing machine was designed to offer two washers in one system, giving consumers more choices to do laundry the way they want, in all types of situations. Incorporating a range of core Samsung laundry technologies, FlexWash™ provides the most advanced, flexible laundry solution to meet the needs of busy modern families.

Within the machine itself, each distinct laundry compartment includes unique features to tackle the family’s laundry requirements. The FlexWash™front-loader is equipped with up to 23kgs of capacity — the largest in its class[1] — to handle normal or bulky loads. The FlexWash™top-loader adds another 3.5kgs of capacity and is built to wash smaller loads separately from the main load. To power through big laundry loads, users can operate both washers at the same time with different settings.

“The way people live their lives is changing, especially when it comes to efficiency in the home. At Samsung, we ensure that our products evolve with our customer,” said Georges Barakat, Regional Head of Digital Appliances, Samsung Electronics Middle East & North Africa office.“FlexWash™ is our latest innovation that fits in all your laundry needs at once, cutting down the time you are spending onlaundry. This latest innovation enables our customers with the freedom and flexibility to adjust the laundry process for the way they live, not the other way around.”

The new FlexWash™ washer also uses three core Samsung laundry technologies: EcoBubble^TM, Bubble Soak^TM, and Vibration Reduction Technology (VRT). EcoBubble^TM uses air and water to dissolve detergent, creating powerful bubble action for cleaning that is 40 times more effective. Bubble Soak^TM thoroughly soaks clothes in active bubbles after the normal wash cycle for an extra round of powerful cleaning, while VRT reduces noise and vibrations during high speed spins.

Finally, FlexWash™ isIoT-enabled, backed by smart features that will allow users to control the FlexWash™ machine with their smartphones[2], using the Samsung Smart Home app. They will be able to start, stop, and monitor every cycle for both machines.