Samsung
Electronics Co. announces its global marketing partnership with Jurassic World, the long-awaited next installment of Steve
Spielberg’s groundbreaking Jurassic Park
series. Samsung will present exclusive
content from the upcoming epic action-adventure on its revolutionary SUHD TVs
at retail stores in U.S until the movie releases on June 12. As part of the
cross-platform partnership, Samsung also had a presence at the Jurassic World premiere and post-party.
"Partnering
with Universal Pictures provides us with a unique opportunity to show our
innovative technology and create an integrated marketing campaign tied to one
of the biggest movies of the year,” said Won Pyo Hong, President and Chief
Marketing Officer, Samsung Electronics. "The exclusive Jurassic World clip on Samsung’s SUHD
TVs will show unmatched, lifelike
picture quality with breathtaking color and detail, drawing viewers in so that
they feel like a part of the action.”
Samsung also celebrated the premiere of
Jurassic World by creating a video
wall featuring content from the film on their new SUHD TVs, which immersed
guests in JURASSIC WORLD through spectacular color and detail on the red
carpet.
“Samsung is a part of our story,” said Jurassic World producer Frank Marshall.
“Our vision for the movie was that the theme park was very real, so we went to
great lengths to make audiences feel like they were part of the experience —
that really adds to the storytelling.”
The Samsung Innovation
Center , the Visitors’
Center in JURASSIC WORLD, showcases high-tech interactive exhibits that provide
immersive experiences for parkgoers. The center is filled with Samsung’s
innovative displays, including the UHD TVs, where parkgoers can experience
virtual dinosaurs and learn more about the park.
Samsung SUHD TVs are taking picture
quality to an entirely new level, thanks to a new display technology powered by
energy-efficient nano-crystal semiconductors that provide unrivalled color
purity and contrast, and are two and a half times brighter than conventional
TVs.
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